Leaders are looking to the cloud to change how they buy and consume IT, and to improve operational agility and effectiveness. To determine if cloud applications are delivering on this promise, Oracle partnered with market research firm Dynamic Markets to survey 1,355 executives from companies across the world with revenues of $65 million or more. The results showed that operational silos are often preventing organizations from realizing the promise of improved business performance and highlighted the need for a broad set of integrated cloud applications. In this special report, learn more about this Oracle survey, plus hear what other thought leaders have to say about cloud computing and Oracle's newest cloud solutions.
Market Analysis The Oracle Eloqua marketing automation platform tracks the digital body language of potential buyers, both through company-owned channels and on other platforms, such as LinkedIn and Webinar provider WebEx. When this profile data is combined with the Insight feature of Oracle Eloqua Marketing Cloud Service, CMOs can do high-level analytics and drill down to see individuals assigned to specific projects in the system. The Insight feature allows users to review dashboards customized to their operations and take action to modify or change marketing priorities.
Cloud Computing And The Integration Quagmire A new report reveals that a fragmented approach to cloud apps has led many companies into their very own troughs of disillusionment, in which the hoped-for increased business agility, nimbleness, and optimized decision-making continue to remain beyond their reach.
Q&A: Oracle's Bjorn Eriksson on the Synergies of Upgrading to the Cloud Upgrade your applications and move to the cloud—at the same time? At first glance, bringing these two goals into a single project may seem daunting. However, the potential upsides—from lower costs to less downtime—are compelling. We asked Bjorn Eriksson, director of product management and strategy, Oracle Managed Cloud Services, to share his real-world experience helping companies successfully upgrade straight to the cloud.
10 Strategic Cloud Computing Insights Oracle executive vice-president of Product Development Thomas Kurian recently spoke to a gathering of Oracle customers from various industries across the globe and offered a broad series of perspectives about the cloud's business value, technology flexibility, and Oracle's cloud strategy overall.
Oracle CloudWorld: Editor's Notebook “One of the most common statements I heard from CloudWorld presenters as they showed off their products was, 'By the way, this is all in the cloud,'” writes Profit editor in chief Aaron Lazenby. “To me, this statement underscores that it's the functionality of a solution that really matters.”
The Cloud Revolution and Creative Destruction “This revolution is occurring on two fronts: within the tech industry itself, as IT companies large and small look to redefine themselves around the cloud; and among the businesses that are rapidly turning to cloud solutions to help them optimize where and how they spend their IT budgets,” writes Oracle Senior Vice President Bob Evans.