According to a 2013 Oracle survey, 93 percent of executives say improving customer experience is one of their organization’s top three priorities in the next two years.
What should they focus on first?
“If you really want to achieve great customer experience, then you’re going to figure out a way to make the customer the most important element of your organization,” says Chris Bright, director of interactive applications at Expedia.
Here learn more from Bright about the smart strategies – and Oracle technologies – Expedia leverages for continuous improvement. Plus, Profit talks to other thought leaders about how to align business and IT initiatives for better CX.
A Better Experience Expedia’s CX maven Chris Bright focuses on continuous improvement — and big data — to help customers have better vacations.
The Inside Guide to Total Customer Experience A fellow Chief Customer Officer and recognized expert on customer experience management, Bob Hayes recently published Total Customer Experience, a new book examining best practices to build businesses around the customer.
Getting On Board With Customer Experience “Whether you’re a B2B or a B2C, best practices show that developing a superior focus on customer experience starts with treating your employees well,” writes Jeb Dasteel, senior vice president and chief customer officer at Oracle.
Five Ideas: Taking Care of Customers In February, Oracle announced the release of Oracle RightNow Cloud Service. Here, learn more about this release, plus get other advice for using technology to keep today's customers happy.