Special Report: Mobile

March 2012

Today's CMOs are working hard to understand mobile's impact on consumer behavior and how to engage today's consumer. Next month, Oracle leadership will provide smart insight into mobile strategy as a Thought Leadership Spotlight Sponsor of the Argyle CMO Forum in New York City. At the event, executives will discuss a wide array of topics from mobile commerce, to how online marketing is changing and how to utilize CRM effectively. In this special report, find out how to register for April's event. Plus, connect with expert articles about mobile's impact on marketing, sales and more.

Making Mobile Part of Your Marketing Strategy
“Mobile is no longer a separate silo,” says Jed Alpert, author of The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone. “It’s just part of an overall company or organization’s communication strategy.”   

How Tablets Can Mobilize Sales
Tablets are enabling field sales and service teams to sell more efficiently, replacing more expensive laptops, and reducing print and distribution costs for sales material. Susan Sink is director of Industry Strategy and Insight at Oracle.

Maximizing Mobility: Medtronic Connects iPads to Oracle's WebCenter
The solution not only provides our users with real-time (online or offline) access to marketing and sales materials, but allows our business units to apply controls and monitor the use of content globally, says Jim Freeland, senior principal IT mobility analyst and Enterprise Mobility team lead at Medtronic.

Five Ideas: Mobile
What Oracle announced at Mobile World Congress 2012, plus hear what experts have to say about how mobile is changing the way we do business.

Claro IT Makes Strategic Investments to Keep Pace With Brazil's Economy
“Brazil's mobile telecom market is highly competitive, with four main brands fighting over customers with a series of very aggressive promotions,” says Ricardo Birtel, CIO at Claro in São Paulo, Brazil. “Having an IT infrastructure that can support our growth is critical for success.”

Changing Channels: How to Reach Mobile Customers
“When you're dealing with someone who is on the move, you obviously have to intercept them with minimal disruption. And you have to facilitate interactivity with limited clicks. With mobile, two clicks is one click too many,” says Gary Schwartz, author of The Impulse Economy.

Cross-Channel Commerce 2011: The Consumer View (pdf)
Fifty-four percent of consumers regularly employ two or more channels before they make a purchase. See other key findings from Oracle's new report.

Mobile Trends: Consumer Attitudes Toward Mobile Operators (pdf)
The ubiquity of the mobile phone means that the market is fiercely competitive, with telecom operators all vying for consumer attention. Given this, it is important that mobile operators create competitive differentiation based on services in addition to broadening the variety of handsets they have to offer. This is particularly important today, as consumers switch between operators just so they can adopt a particular handset.


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