Oracle and Siebel—A Great Start

Early focus is on leveraging technology, supporting integration.

Earlier this year, business and technology publications trumpeted the official close of Oracle's acquisition of onetime rival Siebel Systems. Although a significant milestone, the announcement gave the impression that the two companies were only just starting to work together toward a joint strategy and future. The reality is quite different.

"We got together with our colleagues on the Oracle side shortly after the initial statement was made about the acquisition to discuss how we would integrate the business after closing," says Anthony Lye, Oracle group vice president of customer relationship management (CRM) products, referring to the announcement in September 2005. "We've been working night and day ever since to develop our integration plans, evaluating the functionality of both product sets and working on projects that will bring some near-term value to our existing customers."

Through the integration planning process, executives and developers from both companies identified two areas where both Oracle and Siebel customers could see immediate benefits—direct integration between the applications and a closer alignment between Siebel's applications and Oracle's technology platform. As a result, much of the work created by the joint workforce will focus on these areas.

Application Integration

Traditionally, Siebel always provided resources to make sure applications from multiple vendors could work together in a single enterprise environment. But with access to source code of both application sets, Oracle developers can focus and expand on those efforts, closely linking software from both companies. For example, developers are creating integration toolkits to join Siebel's virtual contact center solution with the Oracle E-Business Suite to ensure a complete contact-to-connect business flow.

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