Profit February 2010 Issue Index

Profit Magazine

	February 2010
	The Race for $2 Billion by Monica Mehta, February 2010 Susan G. Komen for the Cure must—like all charitable organizations—reduce operational overhead to maximize resources for the mission of ending breast cancer. Learn how Ambassador Nancy Brinker, Komen for the Cure’s founder and CEO, made IT strategy a critical part of her goal to raise US$2 billion in an effort to eradicate breast cancer through education, screening, research, and awareness.

	Additional Content

	The Shape of Things to Come, by Aaron Lazenby The details are still cloudy, but the contours of the future—of both Oracle and Profit magazine—are beginning to take shape. A Case for Synergy, by Stan Jakubik Finding ways to work together and determine where synergies exist is a fundamental goal of the Oracle user groups. Forward Thinking For CFOs, It’s All About Influence, by Anne Ozzimo Organizational influence was a key theme of the CFO event held at Oracle OpenWorld 2009—and executive testimonials and research from KPMG confirm it. Listening to Customers Jeremy Ashley, vice president of the Oracle Applications User Experience Group, responds to questions about software usability submitted by Profit readers via Twitter. Power to the People Customer feedback and Web 2.0 drive Oracle’s PeopleSoft Enterprise 9.1. Plus: Oracle’s Agile 9.3 usability enhancements, Oracle Validated Integrations, and Oracle Health Sciences products for drug safety. Nimble User Interface User experience enhancements boost usability in new Agile PLM release. New at Oracle Accolades and Innovation, by Tony Kontzer Despite operating in the second year of a recession, more than 100 companies submitted success stories for recognition of BI and EPM projects. Find out how three customers raised the bar. Setting the Stage, by Molly Rose Teuke For blockbuster success HBO casts Oracle E-Business Suite in a leading role. Media and Entertainment Industry Faces Ongoing Drama, by Molly Rose Teuke Joining the Cause: Q&A with Oracle President Safra Catz, by Monica Mehta In April 2009, Oracle President Safra Catz accepted the position as a Susan G. Komen for the Cure global ambassador, aiding the organization in the mission to end breast cancer forever. Profit spoke to Catz about the role and her reasons for joining the fight against breast cancer. Technology and Teamwork, by David Rosenbaum M.D. Anderson, one of the best cancer hospitals in the U.S., continues to improve staff performance and patient outcomes with Oracle HR solutions. Genomics and the Digitization of Cancer Care, by David Rosenbaum Customizing cancer treatment. Health IT State of the Union, by Fred Sandsmark Profit spoke to Deven McGraw, director of the Health Privacy Project at the nonprofit Center for Democracy & Technology in Washington DC, where she helps develop and promote privacy and security protections for electronic health information. Speeding into the Modern Age, by David Baum A strategy for data center modernization saves energy and money for a San Francisco Bay Area transit authority. Modernization on Demand, by David Baum Cutting the costs of modernizing your IT. Modernizing the Enterprise Systems with Oracle,by David Baum Steps to IT modernization. Public Sector Health, Private Sector Practice, by Tara Swords Competition and choice bring shared services—and cost savings—to the regional providers of the U.K.’s National Health Service. The Art of Managing Patient Relationships, by Tara Swords Show Us the Money, by Carol Hildebrand Stimulus Tracker gives New Yorkers a clear view of stimulus bill spending. Transparency and Trust, by Carol Hildebrand Building trust with financial transparency. Who Can You Trust?, by Frank Buytendijk Five strategies for restoring confidence to a suspicious marketplace. Manage Risk, Protect Your Reputation, by Thomas Oestreich Improve Your Performance Management, by Toby Hatch To view an archive of Profit articles click here.