February 2010

Profit February 2010

The Race for $2 Billion

by Monica Mehta, February 2010

Susan G. Komen for the Cure must—like all charitable organizations—reduce operational overhead to maximize resources for the mission of ending breast cancer. Learn how Ambassador Nancy Brinker, Komen for the Cure’s founder and CEO, made IT strategy a critical part of her goal to raise US$2 billion in an effort to eradicate breast cancer through education, screening, research, and awareness.


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