November 2008

Profit November 2008

Navigating to Customer Satisfaction

by David A. Kelly, November 2008

Discovering the actual user experience that customers have on their corporate Web sites can help companies avoid a host of problems—from simple misunderstandings to customers abandoning a site in frustration. Global GPS manufacturer TomTom has gained new insight into its customers with the implementation of Oracle Real User Experience Insight.

 

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