Profit Opinion

Margaret Terry Lindquist - Aug 2006

Oracle made a major announcement at this year's Collaborate '06 conference, a joint user-group gathering for members of Independent Oracle Users Group (IOUG), Oracle Applications Users Group (OAUG), and Quest International Users Group (for Oracle's PeopleSoft and JD Edwards customers). The announcement outlined a new strategy called "Applications Unlimited," our commitment to our customers that, in addition to providing the best applications, our No. 1 goal is the preservation of your investments. The core of this vision is to evolve the functionality of products from Oracle, PeopleSoft, JD Edwards, and Siebel product lines. We plan to provide enhancements to these product lines, beyond the release of Oracle Fusion Applications.

We know that our customers want more visibility, choice, value, and time. We're committed to continued enhancements to our products, greater visibility into product road maps, dedicated development teams, and last but not least, no forced migrations. It's critical for our customers to be able to set their own migration schedule to suit their own needs. Customers don't want to be trapped in an ongoing cycle of deployments and upgrades—they need to be able to work with vendors who can focus on long-term success.

Even more important, we're committed to continuing to support programs that allow our customers to give feedback directly into the development cycle—one of our most important jobs is to listen to our customers and make sure that we're creating the best software to help them meet their business goals. This includes building closer relationships with our customers through the user groups, customer advisory boards, and strategy councils, as well as spending plenty of time assessing enhancement requests made by customers for all of our product lines.

There are a number of events that will allow customers to learn more about this strategy—visit to find out about Oracle Applications Days and the 1000 Events: Oracle Applications World Tour. But I hope you're reading this issue at Oracle OpenWorld, which will take place in San Francisco, October 22-26. It's an educational opportunity, a networking bonanza, and a great chance to corner almost any Oracle executive and bend his or her ear about what your company wants to see from Oracle. If you can't attend in person, the online conference is almost as good, with online access to keynotes, presentations, and more. Take a look at


Margaret Terry Lindquist is editor in chief of Profit Magazine.


Oracle 1-800-633-0738