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Five Mobile Strategy Best Practices


To reap the benefits of mobility in the enterprise, CIOs will need to deliver reliable services in an environment of constant complexity and change.


by Sanjay Singh and Susnigdha Balagari,
April 2014

Organizational leaders are increasingly realizing that a robust mobile strategy will enable them to unlock their company’s full business potential. According to the 2013 Accenture Mobility CIO Survey, CIOs said mobility would provide substantial sources of new revenue and significantly improve customer interactions. 36 percent of CIOs are engaging customers via mobile devices, and 34 percent are driving revenue through transactions on mobile devices.

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CIOs also see mobility as a key measure to drive and improve their organization’s business processes. Remote access to content and applications allows workers to take full advantage of their on-road time. According to the Accenture survey, 83 percent of CIOs said mobility would significantly affect their overall business productivity. 43 percent said mobility would improve field/customer service delivery with instant data, and 33 percent said mobility would accelerate the sales cycle with improved access to backend systems.

All of these numbers demonstrate that mobility is top of mind for CIOs. In fact, 30 percent of CIOs plan to invest more than a third of their discretionary IT budget in mobility. However, 42 percent of CIOs do not have a formal mobile strategy.

Mobile Enterprise IT Best Practices

In order to fully reap the potential benefits of mobility in the enterprise, CIOs will need a strategy that gives them the capabilities to deliver reliable services in an environment of constant complexity and change. Here are five core components CIOs need to keep in mind for a successful enterprise mobility strategy.

30 percent of CIOs plan to invest more than a third of their discretionary IT budget in mobility. However, 42 percent of CIOs do not have a formal mobile strategy.
  1. An integrated development environment. Such an environment enables native, web access, and hybrid apps to be delivered cross-platform without the need to re-code for each device. The tools used should be based on familiar languages – HTML5 or JavaScript. An integrated environment will enable companies to develop cross platform, multi-channel and multi-device applications; decide on mobile development frameworks and UI technology; and adapt existing websites and portals for mobile.
  2. Integrated to the back office. Enterprise apps delivered on mobile devices need to be integrated easily to back-office applications. This means enterprises need to have middleware that can enable business process management (BPM) processes that are activated from the device. Such a capability will enable the integration of data and services across the enterprise and mobile devices.
  3. Data encryption, user authentication, and identity management capabilities. A mobile strategy with security in mind will enable enterprises to secure information uniformly across all layers of enterprise apps, secure and provision apps for mobile access, and protect data on mobile devices against loss of device.
  4. The ability to create an application once and deploy it across multiple platforms. The deployment should be secure and high-performance, leveraging a scalable back-end infrastructure. This will enable the deployment of cloud and on-premise applications for multi-channel delivery, and server-side services.
  5. Thought Leader


    SSingh-headshotSanjay Singh is director of Insight & Customer Strategy at Oracle.

     

    SBalagari-headshotSusnigdha Balagari is manager of Insight & Customer Strategy at Oracle.

  6. Device management. Application, transaction, and system monitoring need to be extended beyond the firewall boundaries to manage what is happening on the mobile device. This way, IT can distribute applications to users, ensure end-to-end performance and high availability, and support application upgrades to mobile devices.

Organizations that implement best practices for mobility in the enterprise can expect to improve consumer experience and loyalty, expand revenue channels, streamline the customer support process, and reduce customer support costs. They can also expect to see increased employee productivity, streamlined business processes, and the enablement of timely, informed decision making. 

 
 
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