by Sanjay Singh and Susnigdha Balagari, April 2014
Organizational leaders are increasingly realizing that a robust mobile strategy will enable them to unlock their company’s full business potential. According to the 2013 Accenture Mobility CIO Survey, CIOs said mobility would provide substantial sources of new revenue and significantly improve customer interactions. 36 percent of CIOs are engaging customers via mobile devices, and 34 percent are driving revenue through transactions on mobile devices.
CIOs also see mobility as a key measure to drive and improve their organization’s business processes. Remote access to content and applications allows workers to take full advantage of their on-road time. According to the Accenture survey, 83 percent of CIOs said mobility would significantly affect their overall business productivity. 43 percent said mobility would improve field/customer service delivery with instant data, and 33 percent said mobility would accelerate the sales cycle with improved access to backend systems.
All of these numbers demonstrate that mobility is top of mind for CIOs. In fact, 30 percent of CIOs plan to invest more than a third of their discretionary IT budget in mobility. However, 42 percent of CIOs do not have a formal mobile strategy.
In order to fully reap the potential benefits of mobility in the enterprise, CIOs will need a strategy that gives them the capabilities to deliver reliable services in an environment of constant complexity and change. Here are five core components CIOs need to keep in mind for a successful enterprise mobility strategy.
30 percent of CIOs plan to invest more than a third of their discretionary IT budget in mobility. However, 42 percent of CIOs do not have a formal mobile strategy.
Sanjay Singh is director of Insight & Customer Strategy at Oracle.
Susnigdha Balagari is manager of Insight & Customer Strategy at Oracle.
Organizations that implement best practices for mobility in the enterprise can expect to improve consumer experience and loyalty, expand revenue channels, streamline the customer support process, and reduce customer support costs. They can also expect to see increased employee productivity, streamlined business processes, and the enablement of timely, informed decision making.