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Datawatch: A Beautiful Experience

Business-to-business (B2B) commerce is undergoing a transformation.

A Beautiful Experience


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Customers, pleased with the consistent experience they get from their business-to-consumer (B2C) interactions, now expect the same from B2B interactions. This according to 2014 Trends in B2B Commerce, a survey of e-commerce professionals conducted by Oracle in early 2014. And B2B executives are transforming strategy to fit: increasing investment in new commerce channels, focusing on customer loyalty, and embracing new technologies that improve interaction with customers.

Monica Mehta 
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