Five strategies for big data smarts.
Extracting true insight from massive stores of enterprise data requires real intelligence. Most managers are still trying to wrap their heads around big data—and a recent study suggests that few have figured out how to translate the new analytics into a competitive advantage. In 2012, researchers from Oracle and the Economist Intelligence Unit interviewed 373 senior executives on the subject of business analytics, exploring the traits of leaders who have successfully leveraged big data. The findings revealed five effective strategies that lead to actionable business insights and higher profits.
Read the full report, In Search of Insight and Foresight, at bit.ly/ZnRPtq.