Randi Zuckerberg on why you should share you whole self
by Kate Pavao, December 2013
Randi Zuckerberg knows about the perils and profits of the connected life. As former marketing director of Facebook (and Mark Zuckerberg’s sister) the author of the new book Dot Complicated, has much to say about living your personal and professional life in public.
While there are some sites, like LinkedIn, that are specifically targeted towards professionals, on other sites it's okay to share your whole self.
Here, Zuckerberg talks to Profit about her strategy for staying authentic online.
Profit: You blend your personal and professional identities online. Why do you think this is a better approach than keeping them separate?
Zuckerberg: In this day and age, information is so readily accessible that it's exhausting trying to maintain separate profiles for all the different groups in your life.
Randi Zuckerberg, former Facebook marketing director author of Dot Complicated
While there are some sites, like LinkedIn, that are specifically targeted towards professionals, on other sites it's okay to share your whole self. You can post interesting industry articles alongside photos of your weekend adventures.
As long as you are mindful of what you post (and would be okay with it being printed in a newspaper), it's fine to share your passions with your network. It might even make it easier to get to know colleagues on a personal level.
Read an excerpt from Dot Complicated to find out more what Zuckerberg has to say about building an online brand.