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Getting a Clear View

by Tony Kontzer, February 2008
More and more customers are taking advantage of the power of Oracle Fusion Middleware and service-oriented architecture (SOA) with their existing applications and planned future applications, thanks to joint efforts by the Oracle Applications and Oracle Fusion Middleware teams.

Read how Wind River Systems needed to update its poorly integrated applications and resulting inaccurate customer information. The firm recently updated Oracle's Siebel CRM to Release 7.8, and improved integration between the Siebel software and Oracle E-Business Suite with Oracle Fusion Middleware, Oracle SOA Suite, and Oracle Customer Data Hub.

For its part, Parametric Technology Corp. (PTC), maker of product lifecycle management software, has increased operational efficiencies thanks to building an integration foundation between Siebel CRM and Oracle E-Business Suite by deploying the Oracle Fusion Middleware components to establish a robust SOA. The firm applauds the fact that using Oracle Fusion Middleware provides a foundation for future integrations and allows customers to transition to Oracle Fusion applications when they are ready.

Learn how Vion Food Group successfully experimented with Oracle Fusion Middleware on a small scale with a project that called for the creation of an Oracle SOA framework within the Rousselot unit of Vion's ingredients division. The objective of the project was to demonstrate the benefits of turning outdated point-to-point integrations between the company's JD Edwards EnterpriseOne enterprise resource planning system from Oracle and its Hyperion business intelligence application systems, also from Oracle. Because of the Oracle SOA Suite now in place, Vion's Rousselot unit has reduced process errors by receiving real-time exception reports and has shortened the invoice-generation process to just one hour.

Oracle has assembled an impressive portfolio of best-of-breed applications over the past four years through strategic acquisitions, and customers have understandably wondered what it all meant for them. Would they not only be able to continue using their existing applications but actually extract more value from them as well? How would they prepare for the arrival of future applications releases from Oracle?

The Oracle Excellence Awards, presented to 30 companies at last fall's Oracle OpenWorld conference in San Francisco, gave Oracle Applications customers a chance to hear firsthand how their peers have tapped the power of Oracle Fusion Middleware and service-oriented architecture (SOA) to reach new heights with their existing applications while also setting themselves up to take advantage of newer technologies. After calling for nominations, Oracle saw many customers step forward, eventually choosing the 30 best examples of Oracle Fusion Middleware within the enterprise.

The highlighted stories serve as proof points that customers currently enjoy more flexibility with their Oracle technologies than they likely realize, says Evelyn Neumayr, vice president of applications and product marketing, Oracle.

"Whether or not customers choose to move to Oracle Fusion Applications, they can start taking advantage of Oracle Fusion Middleware technologies today," Neumayr says. "There are customers from each of our application product lines using many of the components of Oracle Fusion Middleware today."

The Oracle Fusion Middleware and Oracle Applications teams have worked together closely in recent years to prebuild integrations for customers and make sure Oracle's next generation of applications, Oracle Fusion Applications, would be based on the architecture of Oracle Fusion Middleware. It only made sense to showcase how customers are already using Oracle Fusion Middleware to extract additional value from their applications, says Amit Zavery, vice president of product management for Oracle Fusion Middleware.

"With Oracle Fusion Middleware and an Oracle SOA in place, you can plug in the Oracle Fusion apps when they start rolling in," says Zavery. "The platform is already set for them."

Read how three Oracle customers have been tapping the power of Oracle Fusion Middleware.

Wind River Systems: Better Integration, Better Customer Information
Parametric Technology Corp.: A Single Source of Truth for Customer Data
Vion Food Group: Proving the Business Value of an SOA

Success, Times 30

Winners of the 2007 Excellence Awards and Their Consulting Partners

Winner Consulting Partner
Apollo Group E2E Consulting
BAE Systems Australia Oracle Consulting
Booz Allen Hamilton Oracle Consulting (Hyperion consulting services)
City of Kent ImageSource
Credit Suisse Oracle Consulting
Deutsche Bank Oracle Consulting
Embry Riddle MyCroft
GE Healthcare *
IKON Office Infosys
Ingersoll Rand Dyna-BI Systems
Logitech TasmanAve
Merrill Lynch Sofia Technology
Mexicana Condor Consulting
Move.com CSC
Northwestern University Intelligent Chaos
PepsiCo *
Projection Design Oracle Consulting
PTC Whitebread/Zannet
Qualcomm *
Rackable Intelenx
Ross Stores Accenture
Secure Path Innowave
Syntax-Brillian Innowave
Temple Inland DCC
Tucson Electric Power E2E Consulting
Turkcell Oracle Consulting, HP
Universal Lighting BIAS
Vion Food Oracle Consulting, Deloitte
Viewsonic *
Wind River Oracle Consulting
*No consulting partner identified

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


For More Information

Oracle Fusion Middleware
Oracle SOA Suite

Tony Kontzer is a business and technology writer in Silicon Valley who has contributed to InformationWeek, Investor's Business Daily, CIO Insight, and Network World.

 

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