Team of Rivals
Can IT and Finance work together to preserve business in tough times?
by Minda Zetlin, May 2009
Dorian Cougias, longtime CIO and founder of Network Frontiers in Oakland, California, understands that IT leaders sometimes have difficulty working with their counterparts in Finance. He remembers the normal business conversations he had with the CEO, the COO, and the heads of various divisions when he was a member of the executive management team of the world’s largest ad agency. “But when I tried to have a conversation with the CFO, he seemed afraid to talk to me,” Cougias reflects. “When I first asked him to lunch, his response was, ‘I don’t speak IT.’”
Why do IT and finance leaders have trouble communicating and working together? Although the two disciplines have many intersections, IT tends to be about creative leaps and trying new ideas and technologies. Finance requires precision and accountability, a constant measuring of risk versus reward. “IT is from Mars, and Finance is from Wharton,” Cougias suggests.
In good times, it’s a priority for these functions to work together effectively, but today it’s critical. In response to the current economic turmoil, governments are demanding maximum transparency and ever-more-detailed reporting (see sidebar). Meanwhile lenders are withholding funds from even the largest companies and demanding better accounting and more-accurate forecasting. Cooperation between Finance and IT is now a matter of survival.
“These are unprecedented times,” says Dennis Risinger, CIO of FCS Financial, a farm credit association headquartered in Jefferson City, Missouri. “It’s easy for finance people to say that we need more liquidity in times like these, but it’s also essential to get as much transparency as possible. We see the opportunity to create key measures of risk that can serve as an early-warning system and help our company get through the storm.”
Why Finance Doesn’t Trust IT
Oddly enough, Finance was where enterprise technology systems got their first footholdand at one point, corporate IT pros reported to finance managers. But this history does not necessarily make for good relations, for reasons that may seem intractable and are built into the very nature of the relationship between the two divisions.
When IT execs say they need new systems to support new operations and processes, Finance is footing the bill. And it doesn’t help that most IT departments have a mixed track record when it comes to estimating the cost of new projects. “The better information and projections IT can give on project costs, the likelier Finance is to accept a project,” says Steve Harrington, CFO at FCS Financial. At some companies, he says, IT people overpromise when it comes to predicting the cost and timeline of a project. “They present the project with a cost of $500,000, and then suddenly it’s $1 million and behind schedule.”
Other problems arise as a difference in the culture and vernacular of these two highly specialized functions. Business leaders, including finance executives, routinely complain that IT people use terms they don’t recognize and talk about features they don’t understand. But if many finance people don’t know much about technology, most technology people know even less about finance. This can lead to frustration.
“I’ve asked IT people to create applications that will solve technical accounting problems,” notes Michael Ware, finance director at Rugby House, a London, England-based charitable organization that offers counseling, rehabilitation, and housing for people with drug and alcohol abuse problems. “They’ll say, ‘That’s beyond me.’ I wind up asking, ‘How’s your math? You take this number and divide it into that and get a ratio.’ I have to find another way of explaining it.”
And finance people may be skeptical when IT people make pitches for new technology spending based on financial arguments they don’t fully understand. “I cringe when I hear someone from IT say that regulatory compliance is a business driver,” Cougias says. “It isn’t! Compliance doesn’t drive the business forwardyou need it because of the risk of repercussions if you aren’t compliant, which is not the same thing. Finance people will ask, ‘What’s the return on invested capital [ROIC]?’and IT people won’t know. They have no idea how to calculate true ROIC. Sometimes they wind up making things up.”