by Tara Swords
In October 2011, Electronic Arts (EA) received an Oracle Excellence Award for middleware innovation at Oracle OpenWorld for its innovative use of Oracle Fusion Middleware in building the iHub. The judging panel selected 30 customers, including EA, from a pool of 230 award submissions. EA stood out for a number of reasons: the uniqueness of the business case, the business benefits of the iHub, the huge impact the project has had on the business, and the originality of the architecture.
Deepak Advani, vice president of enterprise services at EA, says that when faced with the vastness of the EA project, the Oracle team rose to the occasion. “They didn’t have the answer [in the beginning] either, but the good thing is they were willing to listen and work with us to get the answer,” Advani says. “So I think that was good, rather than coming in and saying, ‘Well, here’s the answer,’ or, ‘We don’t know how to do this.’”
EA CIO Mark Tonnesen says the relationship with the Oracle team is part of what made this project successful.
“They helped us build it, and obviously they’re behind the technology fully,” Tonnesen says. “Oracle has been very, very key to our ability to get this built and sustain it moving forward. We are extremely happy.”
Tara Swords is a freelance writer based in Chicago, Illinois.