Oracle On Demand customers gain economic and technology payoffs by having Oracle experts host and manage their Oracle software. Now customers can add environmental benefits to the list. Oracle is developing practices and products that help protect the environment, including making data centers more environmentally efficient. According to Oracle Senior Vice President and CIO Mark Sunday, “Oracle has tremendous initiatives to green our data centers where we run Oracle’s own applications and manage our customers’ on-demand installations. We’re a green company, and we can help our customers, through our products and services, make great strides in becoming green themselves.”
Oracle’s environmental efforts were recently recognized by a 2007 Brown-Wilson Group independent study in which Oracle was ranked one of the top 10 outsourcing vendors for environmental stewardship. Oracle also ranked first in the category of “Encourages the Development and Diffusion of Environmentally Friendly Technologies” for its outsourcing customers.
Part of Oracle’s ongoing data center consolidation and standardization effort is focused on virtualization, which makes use of grid computing technologies to leverage network resources more effectively and allow for more rapid deployment. This allows Oracle On Demand, which currently has 3.6 million users, to lower total cost of ownership and improve reliability and time to market for customers. In addition, Oracle recently broke ground on Project Sequoia, an innovative green data center in Utah that will conserve energy by using outside air, hot aisle containment, and independently controlled supercells for energy efficiency.
Oracle On Demand customers are already receiving direct benefits from Oracle’s data center efficiency and power consumption improvements, but they can also carry this environmental message as a selling point with their own customers. Increasingly people want to do business with companies that are green-focused. As Sunday notes, “Oracle On Demand customers are becoming greener by virtue of Oracle’s improvements in green technology.”