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Five Ideas: Customer Experience

November 2015

To help marketers deliver a more consistent customer experience across paid, owned, and earned media, Oracle has introduced a series of new innovations within the Oracle Marketing Cloud.


The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities, and optimize the experience for individual customers.

Here, learn how Oracle’s innovations can enhance sales, improve cross-channel orchestration, and demonstrate marketing’s impact on business results. Plus, read what customer experience experts say about what should be at the top of your to-do list.

“What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake.” Michael Gazala, Forrester Vice President and Research Director

“That’s one of the bigger issues that we see clients struggling with today. They have lots of technology point solutions—they’re just not as integrated as they could be.” —Denise McCutchen Grace, Convergys Vice President and General Manager, Customer Experience Solutions

“When a shopper adds something to her cart on a phone, we want to make sure it’s on her tablet when she comes back later in the evening, so that she doesn’t have to start over. She should also be able to see her recent browsing history from earlier in the day so she can pick up where she left off.”—Carrie Leader, Elaine Turner Director of E-Commerce

“You must understand how customers perceive your brand and whether their needs align with your value proposition.” —Brian J. Curran and Merlyn Gordon, Vice President and Director, respectively, of Oracle Customer Experience Strategy and Design

“Your customers want simple, consistent, and relevant experiences across all channels, touch points, and devices. You should create a great customer experience to deliver these qualities consistently over time across the entire customer lifecycle, and create the loyalty, advocacy, and repeat business that drives success.” —Syam Krishnan, Oracle Sales and Strategy Development Director

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