Five Ideas: Social Business
Getting to Know Oracle Social Relationship Management
This month, Profit's Executive Strategy Newsletter focused on how to get social business done. Developing a successful strategy can be a tricky task when tools — and customer expectations — are constantly changing. Here, read advice from experts featured in the newsletter, get links to their thought leadership pieces, and find out about Oracle Social Relationship Management, which was released in March.
“Social is driving significant change across enterprises, enabling businesses to rethink and restructure their traditional way of doing business. Oracle Social Relationship Management brings together traditionally disparate social solutions into one, powerful enterprise platform, allowing customers to fully leverage and maximize social data, insights and interactions to improve customer interactions and business results” —Thomas Kurian, executive vice president, Oracle Product Development
“To be able to know which social media platforms to incorporate as part of its social media strategy, a company needs to systematically track top platforms where the company and its brands are being discussed.” —Madhur Chaturvedi, director of Insight and Customer Strategy at Oracle
“An integrated social media platform can enhance marketing campaign effectiveness, help improve brand building across the enterprise, and make a real impact on sales and the bottom lines.” —Paul Kim, senior director of Insight and Customer Strategy at Oracle
“There’s no way around it: You have to do a lot of testing. You have theories, you test to see what works, and then you tweak. There always needs to be room in any good campaign for adaptations. You have to be able to pivot very quickly.” —Shama Kabani, author of The Zen of Social Media Marketing
“It was as true in 1997 as it is in 2013: be present, be persistent, and take your social media seriously.” —Profit editor in chief Aaron Lazenby