Five Ideas: Retail

Oracle gets ready for the National Retail Federation BIG Show

From chairman-level sponsorship to a two-story booth, Oracle Retail will have a flagship presence at the National Retail Federation (NRF) BIG Show, taking place in New York's Jacob K. Javits Convention Center, January 15 – 18, 2012. With all 20 of the world's top global retailers as customers, Oracle knows how to help retailers create superior customer experiences and drive profitable growth. Here, learn about what Oracle will demonstrate at the BIG Show,its solutions for retailers, and what trends you need to be paying attention to in 2012.

“In past years we've seen the rise of Apple, Google, Facebook, and Amazon but 2012 will mark a year of war between these juggernauts on the retail battlefield. They will fight over NFC, tablets, digital content, and most importantly, trust from consumers.” —David Dorf, Senior Director of Technology Strategy for Oracle Retail

“No matter which channel they shop, what consumers want most are product availability, detailed information, consistent pricing and promotions and access to good customer service. What emerged are expectations that retailers will deliver product, price, promotion and service consistently at all channels, all the time.” —From Oracle report Cross-Channel Commerce 2011: The Consumer View

“If you look at statistics, you see that purchasing intent is really high — almost unnaturally high — with mobile. It’s 12 percent versus two or three percent online. The problem is that high purchase intent is only present for a nanosecond. Requiring seven clicks is way too many and you have abandoned shopping carts dotted right across the ecosystem. With mobile, two clicks is one click too many.” —Gary Schwartz, author of The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

“The challenge retailers face is not just about creating a skin-deep façade of brand uniformity. It's about connecting both internal and external interactions that put the customer at the center of decision-making—from planning to execution—all on a single enterprise platform.” —Andrea Morgan-Vandome, Oracle Retail vice president of product strategy and Solution Marketing

“Shopper marketing involves understanding how one's target consumers behave as shoppers in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders — brands, consumers, retailers and shoppers. As of recently, shopper marketing has been driven primarily by consumer goods manufacturers to benefit their brands. In an effort to deliver on its promise, retailers must also play a key role in further developing the concept of shopper marketing and the marketing and sales processes required to carry it. ”—Cassandra Moren. senior director of consumer goods industry marketing at Oracle