Five Ideas: Retail
Oracle Sponsors the National Retail Federation Annual Convention and EXPO 2013
Oracle Retail had a flagship presence at the National Retail Federation (NRF) BIG Show, which took place in New York's Jacob K. Javits Convention Center, January 13 to 16, 2013. Oracle was a Chairman's Circle sponsor of the event, and David Dorf, senior director of technology strategy for Oracle Retail, spoke about 2013's IT forecast. Get blog posts from the BIG Show. Also, hear five sharp insights about new technology and trends retailers need to pay attention to in the new year, including mobile payment, big data and social engagement.
“Looking back at 2012 there were some really big deals involving IBM, Oracle, JDA, and NCR and I expect that trend will likely continue as vendors add assets to bolster their portfolios. Many retailers are due for an IT transformation to support anywhere, anytime shoppers, and one-stop-vendors can minimize complexity and costs.” —David Dorf, Senior Director, Technology Strategy, Oracle Retail
“The survey found retailers have experienced a massive rise in the amount of business information they have to manage—an average increase of 98 percent over the last two years among the 90 percent of C-level respondents who report increases.” —Oracle Retail newsletter
“Oracle Retail Mobile Point-of-Service provides the flexibility to serve customers on their terms and helps level the playing field between store associates and digitally enabled customers.” —Mike Webster, senior vice president and general manager, Oracle Retail
“Customers increasingly are choosing to engage with companies using these new ways of communication—whether they need service or want to engage with brand campaigns. This means business processes need to evolve to support social.” —Abhay Parasnis, senior vice president, product development, at Oracle
“What’s good for one company isn't necessarily good for another, but one thing that’s happening now is a lot and more successful campaigns are evoking concepts of storytelling. Instead of putting up one little piece communicating benefits, there’s a larger narrative over their communications. They are communicating a bigger story. That’s where I see the bigger success happening because humans are wired to respond to storytelling.” —Ric Dragon, author, Social Marketology