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Five Ideas: Social Strategies

June 2014

Register now for The Social Media Strategies Summit, taking place June 11-12 in New York City. There, you can hear Erika Brookes, vice president of Product Strategy, Oracle Social Cloud, presenting the thought leadership keynote, “Delivering On The Promise of Social.” Brookes will discuss the imperative to extend social's insights across customer service, sales, commerce, product development, and more, as well as six strategic steps to becoming a true social business.


Here, hear from thought leaders inside and outside of Oracle talk about what it takes to drive a smart social strategy, including Oracle solutions that are helping companies make real-time decisions and drive better engagement with customers.

“Ninety-nine percent of people are not giving in the form of storytelling. They are just asking: ‘Check out my new project!’ That’s why so many people are struggling with social media. When you start providing up-front value to a community, that’s when you get leverage, and eventually convert.” —Gary Vaynerchuk, author of social media strategy book Jab, Jab, Jab, Right Hook

“Social marketing is rapidly evolving into a sophisticated set of capabilities that enable real-time awareness and responsiveness. Oracle SRM, which already lets companies listen to social buzz in a dozen languages, will support even more languages and social platforms…”—John Foley, director, strategic communications, Oracle

“A good marketing cloud will give you a central window on the social conversation about your brand. It’ll help you listen and analyze better, and you’ll be able to accelerate your ability to use social as a key tool to personally engage customers. In doing so, you’ll amplify your message and promote your brand.” —Alexander Wolfe, director, strategic communications, Oracle

“While many companies are pulling back from their failed social initiatives, social behavior itself has matured and become infused into customer expectations. Oracle’s own customer usage data tells us that 30 to 40 percent of self-service interactions are now coming through established peer-to-peer communities. Expect businesses to increasingly adopt a more tightly integrated social platform that can serve the brand and engagement strategies by enhancing existing business processes.” —Oracle’s group vice president of Applications Development, David Vap

“When it comes to social media, it isn't enough that someone has ‘learned it.’ They have to be gonzo in their continual learning. It's also pretty important for a strategist to have spent some significant time as a community manager themselves.” —Ric Dragon, CEO and co-founder of DragonSearch, a digital marketing services and consulting agency, and author of the book Social Marketology

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