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Special Report: Customer Experience

December 2014

There is still time to sign up for an Oracle Customer Experience Journey Mapping Workshop, taking place in several cities throughout North America in early December. At these workshops you can learn about journey mapping, a customer-focused, in-demand methodology that allows you to look through your customers’ eyes and understand their experience with your brand.


Here, find out more about how to register for a journey-mapping workshop. Plus, find out how leaders from companies such as the United States Postal Service and Celcom are leveraging today’s technology so they can get to know—and serve—their customers better.

Make Customer Success Part Of Your DNA
Winning in this new age-of-the-customer economy will in large part be connected to your ability to quickly anticipate customers’ needs and deliver measurable business outcomes to them.

Customer Experience: World Class Delivery
The United States Postal Service uses Oracle technology to drive innovation in a competitive market.

Data Driven
With big data, you can get to know your customers without the guesswork, says Paul Sonderegger, big data strategist at Oracle.

Customers First
For Celcom, customer experience is the way back to the top.

Best Practices in Customer Experience Management
How can organizations benefit from exciting new CX capabilities while maintaining consistency and security?

Follow the Customer
“You should really ask the question ‘Why do our customers buy from us rather than from our competitors?’” says Niraj Dawar, professor of marketing at the Ivey Business School and author of Tilt: Shifting Your Strategy from Products to Customers.

Next Best Action
An emerging engagement paradigm can elevate customer experience to the next level.

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