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Special Report: Taking Care of Customers

November 2015

At Oracle OpenWorld, Oracle’s flagship conference that just wrapped in October, the company highlighted new industry-specific Oracle CX Cloud solutions for financial services, communications, consumer goods, high tech, industrial manufacturing, and automotive. These customer experience (CX) solutions help Oracle customers and partners accelerate deployment, increase user adoption, reduce costs, and accelerate time to value.


“To meet skyrocketing customer expectations, organizations across all industries need to be able to deliver a complete, innovative, and proven customer experience across traditional and digital channels,” says Rondy Ng, senior vice presidents for Applications Development at Oracle. “Oracle has delivered a comprehensive suite of proven and innovative customer experience solutions to help companies meet these expectations and put the customer at the very center of their businesses. With the latest enhancements to the Oracle CX Cloud we are helping organizations gain a competitive advantage by building deeper relationships with their customers.”

Here, read more about Oracle’s CX Cloud innovations, and how they can help your company provide a better customer experience. Plus, learn how innovative companies, such as retailer Elaine Turner, are using these solutions to get to know their customers better.

Press Release: New Innovations Across Oracle CX Cloud Extend Industry’s Most Complete, Innovative and Proven CX Suite
Oracle empowers organizations to deliver personalized and industry-specific customer experiences.

Dressed for Success
Elaine Turner gets a glamorous—and substantial—makeover with the help of Oracle Commerce Cloud.

The Future of CX
“What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake,” writes Michael Gazala, vice president and research director at Forrester Research.

Keeping the Customer in Mind
Can a deliberate innovation process transform customer experience?

Integrated Service
Convergys delivers cross-channel customer experience with Oracle Service Cloud.

Beyond CRM
CX is more than a new name for CRM. It requires interacting with customers in a whole new way.

Strategic Evolution
Kohl’s takes a “test, learn, evolve” approach to optimizing the customer experience.

The Modern CX Design Process
Four principles of customer-centric innovation.

Getting Past the Hype of Customer-Centric Marketing
Customers are in control, and old marketing approaches not only don’t work—they alienate the very audience they’re trying to reach.

Three Signs Your CRM System Isn’t Cutting It
Taking the guesswork out of sales decision-making will result in growth, healthier margins, and improve transparency and alignment with your company’s business strategy and ultimately result in higher growth and healthier margins.

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