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Special Report: Customer Experience

April 2017

Businesses that do not offer a good customer experience lose business—lots of business. According to an Oracle survey, they lose an estimated 20 percent in annual revenue.


At this year’s Oracle Modern Customer Experience Conferences, taking place in Las Vegas from April 25 to 27, you can hear from Oracle experts, such as CEO Mark Hurd and General Manager and Senior Vice President of Oracle Marketing Cloud Laura K. Ipsen, as well as thought leaders, such as Convince & Convert author Jay Baer about what it takes to connect with customers and their rapidly changing expectations.

Here, learn more about this year’s Oracle Modern Customer Experience Conferences, including a preview of a conference keynote you won’t want to miss. Plus, read more about companies that are already rapidly changing the way they do business—and using technology to provide more of a human touch.

Modern Commerce Keynote Preview: “Envisioning the Next Era of Commerce” Featuring Jason “Retailgeek” Goldberg
This keynote will delve into the evolution of digital commerce and share expert insights into the latest trends, innovations, and best practices—with the ultimate goal of helping retailers provide seamless customer experiences and drive online revenues.

Mastering Your Customer Experience Approach at Modern Commerce Experience 2017
Come and hear how commerce industry leaders tap into customers’ desires and deliver the experiences that earn loyalty and revenue.

Top 4 CMO Priorities for 2017
Priority #1: Think like a denizen of the C-suite. Traditional marketing goals are aligned with sales. Today’s CMOs must look at the bigger picture. They must ensure that their goals—and the KPIs they bring to senior management meetings—are tied to the overall enterprise strategy.

Be in the Moment: Integrated CX in the Age of Discontent
"You must plan, build, and execute new initiatives at the speed of the marketplace,” says Bill Deakin, Oracle vice president and leading customer experience (CX) advocate for CPG and retail customers.

Oracle Makes Its Developer Ambitions Clear in Bristol Accelerator Launch
Oracle has for several years hosted meet-ups and provided meeting spaces in Bristol for local developers, providing “access to resources and scale” and an opportunity to learn how to launch commercially successful products, says Gareth Williams, founder of local startup YellowDog.

Strategic Customer Experience Measurement Matters More Than Ever
Brian Curran, a vice president of customer experience design and product strategy at Oracle, suggests simplifying an understanding of what needs to be measured, and why.

Can Successful Customers Make Your Company Crisis-Proof?
T-Mobile Netherlands uses Oracle Service Cloud as its knowledgebase, helping agents across all customer-facing departments capture and share feedback from the company’s product pages and contact center. This new approach has led to both satisfaction and customer success.

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