Special Report: Taking Care of Your Customers

Oracle's Global Customer Experience study surveyed more than 1,300 senior executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Among the findings, 97 percent of executives say they agree delivering a great customer experience is critical to business advantage and results. Register now to access the complete research results, plus read our report to get advice for leveraging technology to keep customers happy and business moving ahead.

Oracle Press Release: Report Highlights Need for New Approaches to Succeed In Customer Experience
“This report demonstrates that organizations around the globe and across many industries are beginning to understand the real business impact of not offering great customer experiences, but are facing execution challenges,” said David Vap, group vice president, Oracle.

10 Reasons Why CEOs Don't Understand Their Customers
Call it the CEO Paradox: in an age of increasingly sophisticated tools designed to help businesses engage with customers, most companies today are woefully—and perhaps disastrously—out of touch with the feelings of their customers and prospects.

Oracle's Mark Hurd and the Customer Revolution: 10 Top Insights
The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today's dynamic global marketplace. And the inability to realize that the customer is a company's most important asset will lead, inevitably, to decline and failure.

Trends in Consumer Goods: Understanding Customers with Big Data
By leveraging the vast amount of information available, consumer goods IT executives can deliver an unprecedented amount of decision-making power to their business executives.

Spring Training: How Jackson Hewitt Customer Support Chief Tim Bechtold Get Seasonal Workers in Top Shape
“Regardless of whether they prepare their own tax return at jacksonhewittonline.com or choose to work with a professional preparer in one of our stores, customers expect the same high level of service and experience from Jackson Hewitt,” says Bechtold. “And Oracle RightNow continues to help us accomplish that goal.”

Q&A: Oracle's Michael Hylton on the Rapid Rise of Social Relationship Management
“Social CRM is primarily focused on social monitoring and management. But these days, companies need a holistic view of how they use and leverage their customers', employees', and partners' social activities throughout their organization to better engage and connect with them and grow the company brand,” says Michael Hylton, Oracle's director of commerce and social product marketing. “This can include social networks, blogs, product reviews, customer support communities, and internal collaboration, to name a few.”

Five Ideas: Taking Care of Customers
In December, Oracle released new research about how to deliver superior service. The research report, Why Customer Satisfaction is No Longer Good Enough, reveals that 81 percent of consumers surveyed are willing to pay more for superior customer experience. Here, you can read the full report, plus hear from other experts about how to deliver stellar service.