Special Report: Innovation

Want to be more innovative? Talk to your customers. According to an Oracle-sponsored Economist Intelligence Unit report, 54 percent of the top innovators said they pour over customer comments, whether gathered in direct interviews or on social networks, and scrutinise customer data for clues to effective future innovations. These respondants know that collecting many ideas is the first step to identifying the great ones. Here, learn more about the new report, Cultivating Business-Led Innovation, plus get more expert insight into creating a culture of innovation at your company.

Cultivating Business-Led Innovation (pdf)
The study, including results from a survey of 226 global respondents, also features customer, author, and expert interviews on strategies for fostering innovation, along with information about technologies that support innovation and lead to competitive advantage.

The Hunt for Innovation:
10 insights for helping companies improve their efforts at identifying, nurturing, and generating innovation from Bob Evans, Oracle Senior Vice President, Communications.

Acting Like an Innovator
“The brutal reality of today's world is if you don't innovate you're not going be around for even the short term, let alone the long term,” says Scott D. Anthony, author of The Little Black Book of Innovation. Here, Profit talks to Anthony about how to innovate in today's business climate, the problem with focus groups, and the trends he's watching now.

Changing Perspective: How seeing risk can help shape a smart innovation strategy
“Sometimes you fail because you had a bad idea, or you had a good idea that you delivered badly,” says Ron Adner, author of The Wide Lens: A New Strategy For Innovation. “But more and more you fail because you had a great idea, but the rest of the ecosystem wasn’t there to support you, and you didn’t realize it until after the fact.”

Webcast: Leveraging Emerging Technology for Innovation and Growth
Rapidly shifting technology environments can provide opportunities for innovation, but companies must first set themselves up to deliver business-driven innovation. Watch this executive session from Oracle OpenWorld with Gerard Verweij, global and US Oracle practice leader at PwC and Michael Pearl, Principal, PwC. Also, you can read a Q&A with Verweij here (pdf).

2012 Oracle Fusion Innovation Awards
At Oracle OpenWorld, Oracle recognized 29 customers for their innovative use of Oracle Fusion Middleware and their significant results. The winners were selected across eight product categories from 11 countries spanning diverse industries around the world.