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Special Report: Modern Marketing

July 2015

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, executives from Oracle Marketing Cloud announced the winners of the 2015 Markie Awards, presented at Modern Marketing Experience in Las Vegas this spring.


Here, find out more about the award winners, plus get expert advice about leveraging disruptive technology—such as big data and mobile—to make sure your marketing efforts have the greatest impact.

Is Big Data Improving Your Marketing Effectiveness?
“New tools can capture the insights available, but the key to success will always be to focus on individuals, matching increasing insights with increasingly welcome and relevant conversations,” says Mark A. Stevens, Vice President, Oracle Insight

Overcome Obstacles to Effective Marketing Communications
“[Marketers] need to select their vendor and platform carefully. Otherwise, they may spend most of their time introducing and replacing tools and partners,” says Petar Kajevski, Director, Oracle Insight

Three Must-Haves for Mobile Applications
“Brands that deliver a poor mobile experience are at risk of losing 27 percent of their customers,” says David Goltz, Center of Excellence Solution Consultant, Oracle

100 Things You Are Doing Wrong on Social Media
How many of these are you guilty of doing?

How to Get Out of a ‘Relationship Rut’ With Your Customers
Today’s savvy customers expect companies to create meaningful experiences for them. To do this effectively, customers expect companies to know who they are, engage them with personalized, relevant information, and lead them by anticipating their future needs, and maintaining loyalty.

Modern Marketing In The Cloud Gives CMOs New Tools And Greater Influence
There’s no magic bullet on how to succeed, of course, but Oracle Marketing Cloud is now a proven, foundational approach that makes marketing simpler and more effective.

Getting Past the Hype of Customer-Centric Marketing
A company needs the ability to look at all of a customer’s digital body language—search, mobile, social, and so on—and marry all that behavioral data with that customer’s transactional data.

Oracle Social Cloud Grows With an Ever-Evolving Market
“Understand what your customers care about and how they want to participate with you on each social network,” advises Meg Bear, Group Vice President, Oracle Social Cloud.

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