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Special Report: Retail 

December 2015

Oracle is a 2016 Chairman's Circle sponsor at the Nation Retail Federation’s 105th annual Retail’s Big Show. Are you planning to attend?


Here, learn more about the conference, which is being held from January 17-19, 2016 in New York City. Plus, gear up before you go by reading about how Oracle products, like Oracle Commerce Cloud, are helping retailers connect with customers in innovative new ways.

Dressed for Success
Elaine Turner gets a glamorous—and substantial—makeover with the help of Oracle Commerce Cloud.

How to Keep Customers from Seeing Red on Black Friday and Beyond
The lesson is that retailers can have the best software in the world, but it takes much more than that to succeed. Their people, message, value proposition, and brand must deliver a differentiated customer experience.

3 Signs That Mobile Data Is the New Marketing Overlord
By creating a universal tech platform, smartphones have fundamentally rebuilt how we use technology. But for marketers, the mobile revolution isn’t about devices. It’s about data.

For Retailers, It's Back to School
“We are the science arm for retailers so they don’t have to go out and hire data scientists,” says David Dorf, senior director of technology strategy for Oracle Retail.

Reporting from Oracle OpenWorld: The Road Ahead
Oracle will continue to bring retailers new and more flexible capabilities expanding the integration of its more than 50 software products designed for retail, according to Jeffrey Warren, Oracle’s vice president of Solutions Management.

Oracle Offers Business a Platform for Shoppers
Oracle’s cloud services are more effective tools for customers when taken together as the sum of their parts, according to Inderjeet Singh, Oracle executive vice president for Oracle Cloud Platform and Oracle Fusion Middleware, speaking during Oracle OpenWorld 2015.

Will the Cloud Make JC Penney a Turnaround Success Story?
“JC Penney went through some challenges that alienated our core customers for a lot of reasons,” says Raj Lakshmaihgari, JC Penney’s vice president of Oracle and corporate solutions, who spoke at Oracle OpenWorld 2015. “We needed to get back to what our customers wanted.”

Five Ideas: Retail
Discover Oracle’s retail road map. Plus, learn about other big takeaways from Oracle OpenWorld 2015, and how businesses are leveraging new technology such as Oracle Commerce Cloud to meet customers’ demands.

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