TOOLKIT

Godin

This month, Profit talks to marketing expert Seth Godin, author of V is for Vulnerable. “Art is the work of a human being doing something that hasn't been done before, and might not work,” says Godin. Here, get his thoughts about making a contribution to count.

An Artistic Approach

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Powell Advice From the Trenches
“Above all, a good leader builds bonds of trust and respect within an organization,” says Colin Powell, former U.S. secretary of state and author of It Worked for Me. Read what he says every leader should keep in mind when it comes to dealing with staff, customers—and getting their projects done.
May A Simple Formula
"By and large the reason most projects fail is because they are over-scoped," says Matthew May, author of The Laws of Subtraction: 6 Rules for Winning in the Age of Excess Everything
Morgan

Campaigns That Count
“One of the biggest mistakes I still see is people trying to cover their butts. Deleting comments or not responding quickly, these are the worst things you could do,” says Ric Dragon, CEO of DragonSearch and author of Social Marketology.

Palfrey

Picking the Right Leader
“The biggest, most surprising thing for me was how often strong and capable organizations make this incredibly important decision based on shockingly superficial amounts of data,” says Gautam Mukunda, author of Indispensable: When Leaders Really Matter.