Special Report: Social Business

On November 14 and 15, Oracle is hosting the Oracle Social Summit in Las Vegas. There, top brand marketers, agency executives, and social development leaders have a chance to network and share best practices with their industry peers. Here, learn more about the summit, and find out the Oracle Social Relationship Management Suite announced at Oracle OpenWorld. Plus, get other expert advice about how social networking can help your company connect with customers, recruit the right employees and even innovate better.

Completely Connected
Disruptive technologies, especially those that change the way we communicate with each other, can dramatically alter business processes and productivity, says Abhay Parasnis, Senior Vice President, Oracle Cloud. Here, Parasnis explains Oracle's recent acquisitions and discusses how they strengthen Oracle's offerings—and will change the way business leaders connect with customers, build teams, and get their jobs done.

Campaigns That Count
“One of the biggest mistakes I still see is people trying to cover their butts. Deleting comments or not responding quickly, these are the worst things you could do,” says Ric Dragon, CEO of DragonSearch and author of Social Marketology.

Working Together
Jacob Morgan, author of The Collaborative Organization, explains how How to develop an Enterprise 2.0 strategy that makes your business more innovative and secure: “Why would you not want to rely on the collective intelligence, power and voice of all the employees within your company?”

Five Best Practices for Social Collaboration Adoption
Social collaboration is a spice, not the main dish. Keep in mind that social collaboration is most effective in the context of business entities and existing work flows—it works best when it is purpose-driven.

Materiel Advantage: A winning talent management strategy requires technology to bolster the troops
“One of the biggest expenses for any HR department is the money spent recruiting and interviewing prospects,” says Jason Blessing, senior vice president of products and technology for Oracle Taleo solutions. “Social networking can completely revolutionize sourcing, making finding employees more affordable and effective.”

Press Release: Oracle Unveils Oracle Social Relationship Management Suite at Oracle OpenWorld
“By fundamentally changing the way organizations connect with their different stakeholders, social is changing the rules of business,” said Thomas Kurian, executive vice president, Oracle Product Development. “With the Oracle Social Relationship Management Suite we are empowering our customers to embrace this change by integrating the tools required to listen, engage, create, market and analyze social interactions into existing applications and services.”

Blog: What Do Your Customers Want in an Online Experience?
In a time where customers have an increasing number of choices and an increasing level of control over their relationships with brands, what matters most is engagement. In order to engage your customers online, you need to provide them with a relevant, interactive and multichannel experience.