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Audience Reception

Designed with DJs and event producers in mind, Lightwave combines a software suite and sensor-laden wristbands (US$10 each) worn by members of a live crowd.

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These wearables measure movement, body temperature, sound, and galvanic skin response, and transmit and receive data over Bluetooth or other wireless formats. Lightwave made its debut in a pilot with Pepsi at the 2014 South by Southwest conference in Austin, Texas. As nearly 200 attendees danced to DJ A-Trak, they transmitted their data via the Lightwave system to power dance leaderboards and confetti cannons. Lightwave creator Rana June says her team also worked with Gatorade on a project for the World Cup in Brazil, integrating the sensor suite into players’ compression sleeves, enabling the live display of player biometrics. More at lightwave.io.

 
 
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