Bag Your Head
One of the greatest barriers to getting bicyclists to wear helmets, which the US-based National Transportation Agency reports are 88 percent effective in preventing head injuries, is their cumbersome, unappealing design. “People aren’t protecting themselves in traffic because the helmets look geeky,” says industrial designer Anna Haupt, who, with partner Terese Alstin, decided to tackle this dilemma.
They came up with the Hövding Invisible Bike Helmet. When sensors on a detachable collar—packed with a deployable hood-shaped air bag—detect the sudden, abnormal movements that occur during an accident, a helium gas burst inflates the air bag in 0.1 seconds.
More information at hövding.com.