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  • Our Brand Could Be Your Life
    "You need to give your company permission to make the story bigger. The best most successful Youtilities are from companies that have relationships with customers and perspective customers that transcend transactions." says Jay Baer, author of Youtility.
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    Firmly rooted in a JD Edwards foundation, Treasury Wine Estates mixes industry expertise with next-generation functionality.
  • Special Report: Modern Marketing
    Experts including Youtility author Jay Baer and business and technology expert Daniel Pink talk about mastering the new realities of modern marketing.
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August 2013

Design. Connect. Build.

Mortenson Construction helps large project teams collaborate and share information—on and off the building site.

 

marketing Special Report: Modern Marketing

Marketing is more difficult than it has ever been, according to Jay Baer, social media and content strategist and author of Youtility: Why Smart Marketing is About Help not Hype. And it is going to get even harder.

Here, experts including Baer and business and technology expert Daniel Pink talk about mastering the new realities of modern marketing.

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  • Special Report: Security
    Replay July 18's Securing Your Business Inside Out webcast, plus hear what other thought leaders have to say about protecting the enterprise as it evolves to keep up with technology trends such as big data, social media and more.
  • Five Criteria for Evaluating and Selecting Hybrid Cloud Solutions
    “Adopting cloud computing is not about delegating responsibilities to a cloud provider. Rather, it is about incorporating these platforms, and their potential benefits, into a broad strategy,” says Irfan Saif, principal and leader of the postdigital enterprise initiative at Deloitte & Touche.
  • Deeper Connections
    “When company leaders take newly available big data about user activity, combine it with the latest understanding on motivation, and then ignite it all with the spark of gamification, they create a really powerful engine for engaging, motivating, and driving true loyalty,” says Loyalty 3.0 author Rajat Paharia.
  • Special Report: Innovation
    In the third installment of Oracle's new Innovator's Playbook series, Oracle Senior Vice President Bob Evans spoke with Adam Bennett, executive general manager of National Australia Bank about meeting customer's evolving expectations. Register for the replay, plus get more advice for creating an innovative culture.
Q+A
Pink

Everything You Know About Sales Is Wrong

To Sell Is Human author Daniel Pink

“Whether we're selling an idea, a product, or ourselves, we need a high degree of openness, honesty, and transparency.”

 

Baer

Our Brand Could Be Your Life

Youtility author Jay Baer

“Executives aren't just competing for attention against other companies that sell the same stuff. They are competing for attention against everything. Every cute cat video is competition.”

Viewpoint
Sowa

Seven Steps to Successful Social Customer Interactions

Christopher J. Sowa, vice president of Oracle Insight and co-head of Oracle’s Global Business Intelligence and Exalytics Strategy Pillar

“Business executives and IT executives need to spend more time thinking about how to make online interactions consistent with real-life interactions they have with their customers.”

Woods

The Keys to Successful Modern Marketing

Steven Woods, vice president of software development at Oracle Eloqua

“Buyers have vastly more information at their fingertips, and are in control of the pace and content of the buying cycle. Marketers must evolve with buyers to be effective.”

 

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