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	NEW ON PROFIT ONLINE Q&A: Oracle's Rex Wang on Why All Clouds Are Not Created Equal "Oracle is unique in both the breadth and depth of its cloud offerings. Our solutions run the entire gamut from applications to platform services for developers all the way down to infrastructure services," says Oracle Vice President Rex Wang. Top Five Security Considerations to Look for in a Cloud Provider Security continues to be a top barrier to cloud adoption, recent surveys confirm. To help get a holistic view of security, organizations need to ask the following five key questions. Strategic Access A process-based approach to IT helps Datacard Group deliver solutions across the lines of business. Big Data Comes Alive "It really is like watching a planet develop a nervous system. Now, whether it's our activities on the Web or our physical movements or our smartphones, it's almost like each of us has become a nerve on the surface of a planet," says photographer Rick Smolan, whose company Against All Odds Productions created the coffee table book The Human Face of Big Data. Subscribe to Profit Online's RSS Feed

CURRENT ISSUE

PROFIT ONLINE EXCLUSIVE

Current Issue

May 2013

Miles Ahead

Southwest Airlines reaps big rewards, transforming a successful frequent flyer program into a superior customer experience.

Special Report: Dealing With Data
In 2012, researchers from Oracle and the Economist Intelligence Unit interviewed 373 senior executives on the subject of business analytics, exploring the traits of leaders who have successfully leveraged big data.

Here, find out what the report revealed, plus get other fresh insight about big data from the May issue of Profit magazine.

	PROFIT ONLINE FEATURES		PROFIT OPINION
	Special Report: Project Management On June 13, Oracle executives will host the fourth annual Primavera Virtual Summit. Find out how to register for the summit. Plus, read about Oracle's latest enhancements to its Enterprise Project Portfolio Management solutions, and get advice from other executives who are using project management technology to drive their companies forward. Energy Efficiency To design, build, and deploy the world's most-efficient solar energy systems, managers at Amonix must maintain a streamlined global supply chain. Dashboard View As Fiat maneuvers beyond Italy, new analytics help steer managers in the right direction. Miles Ahead Southwest Airlines reaps big rewards, transforming a successful frequent flyer program into a superior customer experience. Innovation and the CIO: 5 Great Ideas From Oracle Senior Vice President Bob Evans: “Today's dynamic business environment calls for the CIO to step forward cheerfully and confidently to take on the additional (and unofficial) role of Chief Acceleration Officer, taking responsibility for finding ways to speed up everything from financial closings to product-development cycles to customer-feedback loops.” Five Ideas: Growth In April, Oracle announced the new release of the Oracle Hyperion Enterprise Performance Management System. Here, read about this latest release, plus hear from Oracle experts about solutions that can help executives plan for growth, report with confidence and accelerate time to value. Special Report: Customer Experience According to the results of a recent Oracle survey, 62 percent of B2B e-commerce professionals said that they have a customer experience program in place, and 25 percent plan to implement one in 2013.		Q+A Unique Blend Steve Miranda, executive vice president of application development at Oracle “The acquisitions have really bolstered our development efforts. When you bring in talented people through acquisitions, you get good ideas from a lot of places. And these ideas have affected our cloud technologies as well as our on-premises solutions.” Beyond Big Data Kaiser Fung, statistician, blogger and Numbersense author “Executives are one of the biggest consumers of big data...They need to actually understand what their people are showing them and make smarter decisions about what data analysis can be trusted.” Viewpoint The Seven Key Steps of Data Analysis Gwen Shapira, solutions architect at Cloudera and an Oracle ACE Director “While each company creates data products specific to its own requirements and goals, some of steps in the value chain are consistent across organizations.” Predictive Analytics: Four Strategies Suneth Jayawardhane, senior director of insight and customer strategy at Oracle “Recent growth in available data and statistical analysis tools has improved the role of predictive analytics.With four steps, managers can position themselves to reap the benefits.”

	PROFIT MULTIMEDIA		PARTNER NEWS
	Using Big Data to Improve the Customer Experience In part 1 of this series, we introduce a common big data use case - improving the customer experience to generate both revenue and loyalty. Here we lay out the architecture, show the various data sources and introduce the issues. On Demand: Breakthrough with Extreme Performance Watch a replay of the March 26 web cast to see Oracle CEO Larry Ellison and Executive Vice President John Fowler unveil the new standard for extreme performance. Innovator's Playbook: British Telecom on Customer Experience Forbes contributor Bob Evans talks with BT Group's Jean-Marc Frangos to learn how BT is leveraging cloud, mobile and social to provide an outstanding customer experience.		Digicel Haiti Calls Fujitsu Caribbean to Implement Oracle Exadata Leighton Contractors Embraces Primavera Best Practices Masternaut Connects with Oracle Partner Inoapps to Fuel Operational Excellence Medtronic's Salesforce Uses Mobile Solution For Real-Time Information Partners Consulting Helps San Diego Unified School District Integrate Primavera, PeopleSoft Systems CSS International Helps Bowling Supplier Rollout Oracle JD Edwards Upgrade MICROS Systems Helps Hospitality Industry Meet Travelers' Expectations Oracle Specialized Partner Edition 2012