| - Special Report: Social Business
Learn more about Oracle Social Relationship Management, plus get more expert advice for keeping up with social business without burning out. - IT User Group Conference Elevates Business Success
By Carol Sato, Vice President of Corporate Communications, Oracle: “This year's theme at Collaborate was 'Elevate.' What we saw there were members networking and educating themselves to elevate—their IT knowledge, businesses and their own thinking through best practice sharing...” - Five Ideas: Social Business
Here, read advice from experts featured in Profit's Executive Strategy newsletter, get links to their thought leadership pieces, and find out about Oracle Social Relationship Management, which was released in March. - Impacting the Bottom Line with Social Integration
“An integrated social media platform can enhance marketing campaign effectiveness, help improve brand building across the enterprise, and make a real impact on sales and the bottom line,” says Paul Kim, senior director of Insight and Customer Strategy at Oracle. - Five Ideas: Innovation
Watch the latest Innovator's Playbook to learn how BT Group's leaders are leveraging cloud, mobile and social to provide an outstanding customer experience. Plus, find out what Oracle's latest research reveals about creating an innovative culture, and more. | Q+A Shama Kabani, The Zen of Social Media Marketing “There’s no way around it: You have to do a lot of testing. You have theories, you test to see what works, and then you tweak.” Jeff Gothelf, co-author, Lean UX: Applying Lean Principles to Improve User Experience “Lean UX seeks to take the team through the design phase very, very quickly in order to spend less time designing the wrong products, more time designing the right products.” Viewpoint Profit editor in chief Aaron Lazenby “It was as true in 1997 as it is in 2013: be present, be persistent, and take your social media seriously.” Madhur Chaturvedi, director of Insight and Customer Strategy at Oracle “In new product development and launch, companies are using a mix of internal and external social media tools for idea generation, idea evaluation, and fast new product launch.” | |
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