| - Five Ideas: Innovation
Watch the latest Innovator's Playbook to learn how BT Group's leaders are leveraging cloud, mobile and social to provide an outstanding customer experience. Plus, find out what Oracle's latest research reveals about creating an innovative culture, and more. - Special Report: Collaborate
Find out what happened at this year's Collaborate 2013 conference, held in Denver, Colorado from April 7 to 11. - Social Media Flashback: Tips from 1997
“It was as true in 1997 as it is in 2013: be present, be persistent, and take your social media seriously,” writes Profit editor in chief Aaron Lazenby. - Oracle's Software on Silicon: 10 Reasons It'll Redefine Enterprise Computing
“In today's hectic consumer-driven economy, we're seeing companies infuse IT and intelligence into all types of devices and machinery as a way to try to move as fast as the world around them is moving—otherwise, how can they hope to be able to compete?” asks Oracle Senior Vice President Bob Evans, Chief Communications Officer. - Is Your CMO Creating “Hero Content”?
Advice from social marketing expert Michael Brito: “Social gives business leaders at large brands a chance to be human and build trust. At which point, these leaders need to decide: Now that we have the trust of the community, how do we insert our marketing messages in a way that's not intrusive?” - Special Report: Innovation
Register now for the second installment of the Innovator's Playbook series on April 9. Plus, get insightful advice from other thought leaders about strategies that can help make innovation a part of your company's cultures. | Viewpoint Madhur Chaturvedi, director of Insight and Customer Strategy at Oracle “In new product development and launch, companies are using a mix of internal and external social media tools for idea generation, idea evaluation, and fast new product launch.” Paul Kim, senior director of Insight and Customer Strategy at Oracle “An integrated social media platform can enhance marketing campaign effectiveness, help improve brand building across the enterprise, and make a real impact on sales and the bottom line.” Q+A Shama Kabani, The Zen of Social Media Marketing “There’s no way around it: You have to do a lot of testing. You have theories, you test to see what works, and then you tweak.” Jeff Gothelf, co-author, Lean UX: Applying Lean Principles to Improve User Experience “Lean UX seeks to take the team through the design phase very, very quickly in order to spend less time designing the wrong products, more time designing the right products.” | |
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