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At the Speed of Thought

Oracle Exalytics In-Memory Machine turns user curiosity into business intelligence.

by Alison Weiss

Business intelligence (BI) and analytics were once the sole province of senior management and business analysts at large companies. But modern business requires that all employees have access to the analytics they need to be more effective in their jobs. And while IT leadership is very familiar with traditional, structured ways to analyze data, Oracle Exalytics In-Memory Machine provides users with the unprecedented flexibility to explore, interact with, and analyze vast amounts of data at the speed of thought.


“Oracle Exalytics enables a more free-form analysis of data,” says Gaurav Rewari, vice president of product management at Oracle with responsibility for business intelligence and enterprise performance management. “So all users can quickly explore massive stores of enterprise-relevant data, rapidly uncover issues, and then conduct root-cause analyses across a wide range of possible scenarios in just a fraction of the time it takes today.”

Oracle Exalytics In-Memory Machine is the world’s first engineered system specifically designed for high-performance analysis, modeling, and planning. Built using industry-standard hardware, market-leading business intelligence software, and in-memory database technology, Oracle Exalytics is an optimized system that delivers answers to all your business questions with unmatched speed, intelligence, simplicity, and manageability.

According to Rewari, technical innovations and the declining cost of memory are enabling cost-effective ad hoc explorations of enterprise data, with questions that are not just historical but also situational in nature. This analysis is critical to help managers respond to market volatility and unpredictable events. For example, managers faced with a product recall must instantly understand the impact on customers, identify key vendors in the supply chain, and rapidly determine the best remedy. Preparing for all such situations would be impossible (or prohibitively resource intensive), but Oracle Exalytics can provide the insight required to detect, react to, and address such unforeseen market developments.

Furthermore, Oracle Exalytics is engineered to slip unobtrusively into an existing data warehouse infrastructure without requiring that applications be rewritten. This allows customers to quickly run query reporting and analysis against large relational data sets. The solution also supports planning applications for scenario modeling and what-if analysis, as well as exploring and doing discovery against enterprise data. As a result, it is much easier for managers to act on information and make accurate course corrections.

“You achieve much lower total cost of ownership and enjoy significant economies of scale,” says Rewari about the promise of Oracle Exalytics. “A few developers can service a very large number of users because they have to learn just one toolset, and you get a consistent user experience across all modes of analysis.”

Alison Weiss is a frequent contributor to Profit.

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