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Total Recall

In-memory applications deliver speed and smarts for better business insight.

by Alison Weiss, August 2013

A 2013 study by Market Research Media found that between 2015 and 2020, the high-end computing market (which includes in-memory computing) is expected to generate US$220 billion in revenue. Oracle is meeting this demand with 13 new Oracle In-Memory Applications on Oracle engineered systems.


Until recently, in-memory computing technology—storing information in the main random access memory of systems instead of on hard disks—has been so costly that it has only been commonly used in the most data-intensive industries. But new in-memory applications are taking advantage of lower-cost dynamic random access memory (DRAM), enabling rapid queries and interactive analysis.

But according to Lyle Ekdahl, group vice president and general manager of Oracle’s JD Edwards product family, speed and cost are only two benefits of the in-memory revolution. And Ekdahl would know: his group recently developed in-memory products specifically for Oracle hardware—JD Edwards EnterpriseOne In-Memory Sales Advisor and JD Edwards EnterpriseOne In-Memory Project Portfolio Management. “In-memory applications running on Oracle engineered systems is all about extending the amount of data available for decision-making—and doing things much more intelligently and accurately than ever before,” he says.

[It’s] all about extending the amount of data available for decision-making.
Lyle Ekdahl,
Group Vice President and General Manager,
JD Edwards, Oracle

Indeed, in-memory computing enables near real-time access to huge data sets that previously required batch processing and old disk- and I/O-intensive paradigms. Instead of having to wait for time to do a batch run—data that might have changed in the interim—in-memory data is loaded onto silicon and processed quickly. As a result, data analysis and decisions are much more accurate and provide new insights.

The new Oracle In-Memory Applications for Oracle engineered systems use DRAM, flash memory, and the InfiniBand network fabric to run as much as 20 times faster than commodity hardware. All Oracle Applications business lines, including Oracle E-Business Suite; Oracle Hyperion; and Oracle’s PeopleSoft, JD Edwards EnterpriseOne, and Siebel, have announced in-memory applications.

US$220 Billion
Amount of revenue expected to be generated in the high-end computing market between 2015 and 2020 (Source: Market Research Media)

For example, JD Edwards EnterpriseOne In-Memory Sales Advisor puts big data about customer interaction—product, promotion, and pricing information—into the hands of customer service representatives, helping them make intelligent decisions about pricing options, cross-selling, and where to steer customers. JD Edwards EnterpriseOne In-Memory Project Portfolio Management assembles the aspects of a project—labor costs, subcontractor scheduling, equipment availability, and more—into a powerful decision-making platform.

“In-memory applications technology is analytical and transactional and eliminates a lot of manual steps,” says Ekdahl. “And it can have a profound positive impact on how we communicate through the supply chain in terms of the accuracy of the information.”

Alison Weiss is a freelance writer in the San Francisco Bay Area and a frequent contributor to Profit.

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