| | OPINION | | | | Dr. Madhavan Veeravalli, vice president of Oracle’s Industry Strategy and Insight team “To achieve the best possible outcomes in the upgrade decision-making process, organizations should adopt a comprehensive approach that determines the value of the upgrade in terms of three factors: total benefits, total costs, and flexibility.” Wayne Huyard, senior vice president and general manager of Oracle’s RightNow Global Business Unit “For nearly every business category in the world, we've entered an era where supply often exceeds demand. The only point of sustainable competitive differentiation is customer experience.” Marc Perlman, Global Vice President of the Healthcare and Life Sciences Industry Business Unit at Oracle “Building the right infrastructure to support data collection, integration, and transformation is essential to enable new insights, and to promote highly effective and efficient personalized care.” Ralph Carpenter, Aerospace and Defense Industry Lead at Oracle “The opportunities expected to have the greatest impact include service transformation, global expansion, and next-generation product development.” Yasser Mahmud, Oracle's vice president of product strategy and industry marketing “It comes back to a mantra: provide as many alternative user interfaces as possible, so you can give people the ability to work, to participate, to raise issues, to create projects, in the places where they live.”  Susan Sink, director of Industry Strategy and Insight at Oracle “With the right infrastructure to acquire, organize, and analyze this information, companies can equip executives and operations personnel with whole new insights into their customers, operations, and partner networks.” Sundar Swaminathan, senior director of industry strategy and marketing at Oracle “With the right infrastructure to acquire, organize, and analyze this information, companies can equip executives and operations personnel with whole new insights into their customers, operations, and partner networks.” | |  | |  | | | BLOGS TOOLKITS FIVE IDEAS | | | |  | What experts are saying about: Utilities Here, find out more about what to expect at CS Week, plus how Oracle is helping companies run more efficiently — and keep their customers happy. More Big Ideas: | | |  | |  | | |