Steve Miranda, executive vice president of application development at Oracle “The acquisitions have really bolstered our development efforts. When you bring in talented people through acquisitions, you get good ideas from a lot of places. And these ideas have affected our cloud technologies as well as our on-premises solutions.” Gwen Shapira, solutions architect at Cloudera and an Oracle ACE Director “While each company creates data products specific to its own requirements and goals, some of steps in the value chain are consistent across organizations.” Madhur Chaturvedi, director of Insight and Customer Strategy at Oracle “In new product development and launch, companies are using a mix of internal and external social media tools for idea generation, idea evaluation, and fast new product launch.” Paul Kim, senior director of Insight and Customer Strategy at Oracle “An integrated social media platform can enhance marketing campaign effectiveness, help improve brand building across the enterprise, and make a real impact on sales and the bottom line.” Debra Lilley, Oracle Alliance Director for Fujitsu UK “An effective organization has a constantly evolving IT strategy that supports the business.” Maneesh Chhabra, director of Insight and Customer Strategy at Oracle “The Oracle Fusion platform's co-existence capability and modular functionality make it easier for financial institutions to achieve the target state in a phased manner, all the while reducing the risk and costs associated with this transition.” | 
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