August 2012 Issue
The leadership team at video game publisher Electronic Arts estimates that in 2013 approximately 40 percent of the company’s revenue will come from distribution of digital content—anything from games downloaded to a PC or console to games purchased and played on a smartphone. EA’s leaders foresaw this shift years ago; many of the company’s games already allow friends from opposite sides of the world to play together. EA has also been developing mobile games for years and has made a number of acquisitions, including PopCap Games, to grow the mobile and social business. But before EA's management could fully exploit these trends, it needed a fundamentally different IT infrastructure.
PLAYING TO WIN
Special Report: Middleware
Electronic Arts’ superefficient hub processes millions of online gaming transactions every day. GAMING ACHIEVEMENT
In October 2011, Electronic Arts (EA) received an Oracle Excellence Award.
UP FRONT MIDDLEWARE FLASHBACK
Midtier technology is where innovative enterprise IT projects happen. THE MIDDLEWARE ADVANTAGE
Three ways a flexible, integrated software layer can deliver a competitive edge
ADDITIONAL FEATURES ADJUSTABLE LOANS
With Oracle Exadata, Reliance Commercial Finance keeps pace with India’s commercial loan market. INSURING AGAINST DISASTER WITH DATA REPLICATION
To keep the business running in case of server failures or other disasters, executives at Reliance Commercial Finance deployed Oracle GoldenGate technology. PUBLIC SERVICE
In an era of tight deficit control, LOGIS delivers enterprise-caliber technology to local public sector agencies. PRIVATE CLOUD FOR PUBLIC SERVICE
Private cloud technology has become progressively more viable.
PLATFORM FOR EFFICIENCY
Inside Oracle Q & A
Investing in people makes sense, says Jason Blessing, senior vice president of products and technology for Oracle Taleo solutions.
Boeing Global Services and Support works with Capgemini to integrate supply chain processes with Oracle solutions. TOOLS FOR CHANGE
Change management was key to Boeing’s Global Services & Support (GS&S) division’s successful supply chain transformation. BUSINESS: DEVELOPMENT
DAI uses Oracle solutions to bring technology and expertise to the world’s most challenging markets. ORACLE AROUND THE WORLD
DAI uses Oracle solutions to keep tabs on its employees in 120 different offices worldwide.
FYI TRAVEL Maasai warrior camp
THE RUNDOWN Extreme photography
GREEN Stats and thermostats
GADGET USB power
NETWORK Never forget
ON TOPIC The whole is greater than its parts
INSIDE ORACLE USE CASE
Oracle’s user experience team builds the real world of work into Oracle software. MATERIEL ADVANTAGE
Jason Blessing on talent management—and how Oracle’s acquisition of Taleo brings HR tools to the cloud THE BACK-POCKET ENTERPRISE
Oracle Application Development Framework for mobile and business applications on the go
BIG IDEAS SPRING TRAINING
Knowledge and communication help Jackson Hewitt’s Tim Bechtold get seasonal workers in top shape. FUTURE PROOF
To keep pace with mobile, social, and location-based services, smart technologists are using middleware to innovate. THE DEVELOPER AS CUSTOMER
What are the best ways to serve your developer-customers? AT YOUR SERVICE
Delivering modern customer service is a critical step toward elevating the complete customer experience. KEEPING ONLINE CUSTOMERS HAPPY
Customers worldwide are comfortable with online service—but are companies meeting customers’ needs?