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This Edition's Content November 2013
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Assessment Tool Measures Your Self-Service Portal Strategy

Self-service portals are becoming a business imperative—55 percent of customers report they prefer automated self-service. Do you have a comprehensive strategy for your organization’s use of self-service portals? Use a new assessment tool to quickly measure the effectiveness of your current approach.
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Are You Ready to Manage 50x the Amount of Business Content?

The amount of information companies have to manage is expected to grow by 50x in the next decade. Assess your content management strategy to find out if you’re ready to maximize the value of structured and unstructured content.
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Bob Crossman

Meet the Oracle WebCenter Team: Bob Crossman, Area Vice President, Oracle WebCenter Sales

To help readers get to know the Oracle WebCenter team, we turn the spotlight on one of its members in every issue. This month, meet Area Vice President of Oracle WebCenter Sales Bob Crossman.
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Web Experience Management

Web Experience Management—Segmentation and Targeting Chalk Talk with John Brunswick

Watch more Oracle WebCenter videos.

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John Brunswick

Oracle WebCenter Best Practices

Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

Five Best Practices for Global Content Management

Managing an enterprise content repository is no small task, but if properly set up with a foundation that leverages best practices, the repository can provide significant value that increases over time. It is difficult to justify the investment of time to retrofit these techniques, so incorporating them at the start of your enterprise content management initiative is essential.

  • Inheritance. Mature content management solutions enable content items to inherit characteristics of the parent area they are placed into. This capability is your biggest ally in the battle to maintain quality information in your repository. Using an inheritance scheme lets you benefit from the automatic application of security, workflow, required metadata, categorization, and ownership rules to content.
  • Foundational structure. Create a foundation of areas within the repository on the basis of geography, line of business, or a nested combination of both. There are many good taxonomy guides available online to help in this effort.
  • Contribution privilege control. Require that users requesting to create new areas within the global repository state the business purpose, staffing resources, and effort required. This adds accountability, which helps ensure the longevity of the repository.
  • Creation and management of content. Use the information provided when contribution access was requested to ensure that any necessary security and/or workflow is applied. Use an alias attached to areas in the repository to map ownership. Update the alias when users change business units or leave.
  • Retirement. With an analytic foundation to monitor all content activity, it is possible act on performance thresholds that should be established during the request of contribution privileges. For example, if a content item has not been opened in five years, its inclusion in the repository should be reevaluated. Unused content clutters browsing and search results, drastically reducing usability.

Read more in-depth information about best practices for global content management.

Read more from John Brunswick.

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Crossing Channels: Create, Manage, and Deliver a Multichannel Experience with Ease

Content @ Work: Getting More Done with Oracle WebCenter Content

Drive Efficiency with Self-Service Portals

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The Digital Customer Journey: How to Build an Online Experience That Drives Sales and Loyalty

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New Oracle Customer Success Portal

Nothing tells the Oracle WebCenter story better than customer success. Oracle’s new customer success portal contains hundreds of stories about how Oracle WebCenter solutions are helping people work together more efficiently through contextual collaboration tools that optimize connections between people, information, and applications. Visit the updated portal today to learn how other organizations are using Oracle WebCenter.

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New Oracle PartnerNetwork Solutions Catalog

Looking for just the right partner to help you implement Oracle WebCenter solutions? Oracle has a thriving partner ecosystem, including partners with expertise in Oracle WebCenter solutions. Visit the newly updated Oracle PartnerNetwork Solutions Catalog today to find the best fit for your organization.

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New Oracle Study Reveals 97 Percent of Executives Place High Importance on Becoming a Socially Enabled Enterprise

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Oracle WebCenter Portal 11g: Introduction for Portal Developers

Learn how to add Oracle WebCenter Portal's components to any application to create content-rich, collaborative, and customizable applications.

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Profit Magazine on Twitter

Go to where the conversation lives. Connect on Twitter with Profit, Oracle's publication for the enterprise class, business leaders, and decision-makers. Be a part of our growing community and network with colleagues around content directly from Profit, as well as exclusive content found only here. Join us.

Profit Magazine on Twitter
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Oracle User Groups: Join Today

Oracle is committed to fostering strong and independent user groups worldwide. The more than 900 user groups focused on products, technologies, applications, and industries provide dynamic forums for customers to share information, experiences, and expertise.
Find the one that’s right for you.

Oracle User Groups
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AIIM Conference

Information to Action
April 1–3, 2014 | Orlando, Florida


Technology and Applications Forum for the Oracle Community
April 7–11, 2014 | The Venetian and Sands Expo Center Las Vegas, Nevada

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Engage at the Nexus of Social, Mobile, Information, and Cloud
May 5–7, 2014 | Los Angeles, California

Find an Oracle Event Near You

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