Veteran technology and management executive Reggie Bradford is SVP of Product Development for Oracle, where he brings more than 20 years of experience across technology, Internet and marketing sectors. Prior to joining Oracle, he was founder and CEO of Vitrue, where he developed the company into the leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle.
During his tenure at Vitrue, he led a team that worked with many of the world's premier global brands such as McDonald's, Procter & Gamble, NBC Sports and American Express, as well as more than 75 agencies worldwide. The Vitrue SRM platform collectively managed its clients' more than one billion social connections in more than 100 countries across 4,500 social accounts.
Prior to founding Vitrue, Bradford served as President and board member of TANDBERG Television, an organization of more than 400 employees and more than $100 million in revenues. During his tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions, and led the global repositioning of the brand, which was acquired by Ericsson. Bradford also served as the President and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. Among his many industry accolades and awards, Bradford was named one of Television Week's "10 to Watch" for 2005 and one of the top 10 Entrepreneurs of the Year in 2010 by Business to Business.
Bradford also has extensive marketing-management experience, serving as Chief Marketing Officer at WebMD from 1998 to 2000. As such, he helped guide company growth from 40 to 4,000 employees and received more than $2 billion in funding. During his tenure at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. Additionally, he has held various marketing and management positions with Miller Brewing Company.
Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He serves on numerous advisory and non-profit boards including BrightWhistle, SoloHealth and The Brandery. Bradford resides in Atlanta, Georgia, with his wife Holly and their six children.
|Reggie Bradford – Bio|