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July 2013

Special Report: Modern Marketing

Big News

Highlights: JD Edwards Special Edition

Big Event

Highlights: OracleVoice

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Modern Marketing

Marketing is more difficult than it has ever been, according to Jay Baer, social media and content strategist and author of Youtility: Why Smart Marketing is About Help not Hype. And he thinks it's is going to get even harder.

“Everything is media and the competition for attention is unbelievable,” he tells Profit. “Executives aren’t just competing for attention against other companies that sell the same stuff. They are competing for attention against everything. Every cute cat video is competition.”

In this special report, learn more about modern marketing from Baer and other experts. Plus, read what business expert Daniel Pink says sales executives need to do to connect with the modern buyer.

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August Issue of Profit Out Now!

Mortenson Construction helps large project teams collaborate and share information—on and off the building site. Plus, special report on cloud computing and more.

Building a Hybrid Cloud

Five decision criteria for evaluating and selecting hybrid cloud solutions.

Five Ideas: Customer Experience

What experts say about connecting with customers, choosing the right tools, and avoiding a crisis.

Special Report: Security

Register for a replay of July 18's Securing Your Business Inside Out webcast. Plus, hear what other thought leaders have to say about protecting the enterprise as it evolves to keep up with technology trends such as big data, social media and more.

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Grow and Blend

Highlights from August's edition:

Better All the Time

Lyle Ekdahl shares how JD Edwards keeps pace with customers’ changing needs.

Grow and Blend

Firmly rooted in a JD Edwards foundation, Treasury Wine Estates mixes industry expertise with next-generation functionality.

Seller’s Market

Amway’s expansion connects international demand to a global supply chain.

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Oracle Big Data at Work

August 5 - 6, 2013 in San Jose, Calif.
Join Oracle in San Jose and hear experts in the field discuss how to put big data to work in a way that's simple for your organization to implement and manage, with powerful tools that deliver insights to the right people at the speed of thought. Special keynote from MIT Research Scientist Andrew McAfee.

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Highlights from Oracle’s blog on


Smart Grid Must Ascend The Big Data Learning Curve

Mark Hurd Emphasizes Oracle's China Commitment at OpenWorld Shanghai

What's Next for the Head of Finance? The CFO as Catalyst for Change

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Join the conversation: What strategies will you use to drive marketing innovation?

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Profit Magazine: August

Design. Connect. Build:
Mortenson Construction helps large project teams collaborate and share information—on and off the building site.

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