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September 2013


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Oracle Unveils Updates Across Entire Oracle WebCenter Portfolio

From enhanced multichannel user experiences to reduced reliance on IT, the latest release of Oracle WebCenter delivers innovations across its entire portfolio, including portal, web experience, content, and collaboration technologies.
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Multichannel Digital Engagement: Find Out How Your Organization Measures Up

Now that mobile and social technologies have given consumers commonplace access to interactive online experiences—and more choices, influence, and control than ever—how can you make your organization stand out? Discover the building blocks for exceptional cross-channel digital experiences and find out how to assess your organization’s ability to deliver such experiences.
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Jon Huang

Meet the Oracle WebCenter Team: Jon Huang, Director of Product Management

To help readers get to know the Oracle WebCenter team, we turn the spotlight on one of its members in every issue. This month, meet Oracle WebCenter Director of Product Management Jon Huang.
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Oracle WebCenter at Oracle OpenWorld 2013

Oracle OpenWorld takes place this year in San Francisco from September 22 to 26. Oracle WebCenter is featured at 30 sessions, four hands-on labs, and five demos, plus its annual customer reception and semiannual Customer Advisory Board meeting.

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Entity Solutions Builds Entity Online with Oracle WebCenter

Watch more Oracle WebCenter videos.

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John Brunswick

Oracle WebCenter Best Practices

Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

Best Practices for Multichannel Marketing

As organizations look to increase conversion rates for sales of their products and services, a focus on creating a cohesive marketing strategy becomes essential. The wide range of channels, publishing, and personalization capabilities available today presents incredible opportunities—but simply publishing content across a range of channels is only the first step in this journey. Here are some pragmatic, though not comprehensive, considerations for embarking on multichannel marketing efforts.

  • Establish a common customer view. To deliver meaningful content personalization across one or more channels, the ability to leverage a common customer view is essential. This key technical capability forms a foundation that can be reused across marketing efforts.

  • Filter and liberate profile data. Between web logs, customer relationship management information, enterprise resource planning data, application usage, in-store activities, direct-mail responses, and other sources, determine what portions of information are truly significant as they pertain to the common customer view. Ensure that marketing has the ability to access and analyze the information without the need for IT staff.

  • Coordinate systems. Given that the number of channels is only set to expand, it is critical that any integrations across systems leverage flexible technical patterns. Any system or data types to be included should follow a consistent reference model to ensure standardization and scale.

  • Implement overarching campaign analytics and management. The ability to perform closed-loop analysis is critical to refining customer interaction analysis and marketing segments. Marketing activities should always tie back to a centralized campaign management capability.

  • Consider content creation effort. Brand and message consistency across web, retail stores, catalogs, direct mail, mobile, and other channels is crucial. Content creation effort is often drastically underestimated, especially when developing authentic, targeted materials within a campaign.

Read more from John Brunswick.

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The New Oracle WebCenter: The Center of Mobile Engagement for Business

Reduce Accounts Payable and Expense Management Costs with Oracle WebCenter

New Look Streamlines Digital Asset Management with Oracle WebCenter

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Founded in 1969, New Look is a British fashion retailer with more than 1,100 stores operating in 15 countries, and more than 30,000 employees worldwide. Realizing its growth potential in developing global territories, New Look started to face increasing problems with sharing marketing artwork and other digital assets. These were traditionally transferred via e-mail, file transfer protocol, or physical discs. Looking for a solution that would make use of its existing Oracle WebCenter Content platform but require minimal customization, New Look teamed up with Oracle partner Extended Content Solutions to use its MediaStore solution. The solution provides a centrally located repository for digital assets with an intuitive and engaging interface to update, search, download, track, and share assets with employees, customers, and suppliers. Learn more in this webcast.

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Extended Content Solutions (ECS) is a software solutions and services provider specializing in enterprise content management. Its in-depth industry knowledge and technical expertise enables it to empower clients to make the most of their content. ECS has a dedicated and experienced team committed to innovation and quality, and a philosophy of maximizing customer satisfaction. Learn more about ECS and its MediaStore offering in this webcast.

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Updates Across Entire Oracle WebCenter Portfolio Help Organizations Enhance Mobile Engagement with Customers, Partners, and Employees

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Oracle WebCenter Sites 11g for Developers

This course helps you get the critical skills you need for a new implementation using Oracle WebCenter Sites 11g.

Take Deep Dive Oracle Training at Oracle OpenWorld

Make the most of your trip to Oracle OpenWorld. Oracle University is hosting preconference training on Sunday, September 22, 2013. This is a one-day training event with 11 unique deep-dive training sessions including Application Development in the Cloud, Oracle Cloud Application Foundation, Oracle Identity Governance, and more.
Register Today

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Profit Magazine on Facebook

Go to where the conversation lives. Connect on Facebook with Profit, Oracle's publication for the enterprise class, business leaders, and decision-makers. Be a part of our growing community and network with colleagues around content directly from Profit, as well as exclusive content found only here. Join us.

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Oracle WebCenter Quarterly Customer Update

Oracle’s Eloqua Road to Revenue Tour 2013

September | Atlanta, Georgia; and Austin, Texas
Fall | Europe, Middle East, and Africa

Oracle OpenWorld

September 22–26, 2013 │San Francisco, California

Find an Oracle Event Near You

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