Executive Strategy Monthly Edition
February 2012

Information InDepth


Dealing With Data
“It feels as if data now rivals oxygen as the most vital human element,” says Oracle Vice President Venki Rajah, who leads the Industry Strategy and Insight team focused on business technology. “According to IDG, humans created 150 exabytes of data in 2005, and that number grew eight times to 1,200 exabytes by 2010. Researchers estimate that enterprise data grows nearly 60 percent per year (90 percent of that being unstructured) and the average amount of data stored per company is 200 terabytes.”

Here, learn about strategies for dealing with that data – and using it to create a competitive advantage.

Special Report: Dealing With Data
Learn more about Oracle's latest solution to help its customers deal with skyrocketing amounts of data and other storage challenges. Plus get other expert insight into how to manage your data, and even exciting new ways to use it to drive your success. More...

The Effects of Big Data on the Logistics Industry
“With the right infrastructure to acquire, organize, and analyze this information, companies can equip executives and operations personnel with whole new insights into their customers, operations, and partner networks," says Sundar Swaminathan, senior director of industry strategy and marketing at Oracle. More...

Feeling the Beat
Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. “There’s a revolution in data about society,” says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. Here Hubbard tells Profit what the pulse is—and how to find it. More...


Learn About the New Oracle Big Data Appliance
Do you know enough about big data to turn it to your advantage? Join Oracle’s Tom Kyte, Cloudera CEO Mike Olson, and other industry thought leaders for a replay of the February 16th Big Data Online Forum to learn the essentials of big data—from the technology underlying it to real-world use cases. More...


Questions and @nswers: Oracle and RightNow
Now you have a chance to ask Wayne Huyard, Senior Vice President and General Manager, RightNow Global Business Unit, about what Oracle's acquisition of RightNow means to Oracle customers. Also ask him about what it takes to create a great customer experience. Use Twitter to send your questions to Huyard @OracleProfit using the hash tag #askprofit. More...

Five Things the CFO Needs to Know About Cloud Computing
A recent survey conducted by CFO Magazine found nearly 35 percent of CFOs couldn’t explain cloud computing. Yet, nearly half also said the cloud would significantly restructure their IT strategies. Find out what you need to know. More...

Going Public: Why Oracle Public Cloud Deserves to be Noticed
"Oracle is the only company that can provide the depth and breadth of cloud solutions -- spanning applications, middleware, and database. That means only Oracle offers the choice and flexibility that comes with complete portability of applications and users between on premises and cloud," says Tyler Jewell, vice president of product management and strategy at Oracle. More...

Three Major Trends for Technology Professionals in 2012
"Don't focus on your current role and skills to understand if your talents are viable. Instead, look at the industry's challenges. Go beyond the job postings and listen to trend-setting CEOs and industry leaders to identify those challenges," says Karen Armon, an executive-level career coach. More...


Webcast: Oracle and RightNow, Powering Great Customer Experiences
Oracle President Mark Hurd and senior executives from Oracle and RightNow explain how combined, best-in-class solutions will transform the way organizations deliver great customer experiences across every channel to achieve a sustainable business advantage. Watch now...


Oracle Live Webcast: Empower Your Enterprise with Superior Data Quality
Reliable and easily accessible information is vital to any business, whether it relates to recent acquisitions or the changing needs of your customers. Managing information from multiple systems can make this data complicated to access, damaging service quality and limiting your ability to grow your business.

Join the live webcast on March 1, 2012 at 11:00 a.m. PT / 2:00 p.m. ET to learn how data integrity strategies can help you improve service and boost sales across your enterprise. Register now!




Profit Magazine: February
The Road Ahead
The Road Ahead Oracle President Mark Hurd shares his vision of how enterprise technology is changing the way we do business.

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