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February 2014

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Achieving Superior Digital Experience with Oracle AppAdvantage

How important is delivering a great online digital experience to your customers and users? Consider the following: According to the research presented in this infographic, companies that prioritize the customer experience generate 60 percent higher profits than their competitors.

Today's digital world means that customers expect to access relevant, interactive content across multiple channels—a complex and challenging initiative for many companies. Indeed, 40 percent of organizations cite complexity as the greatest barrier to improving their multichannel customer experience.

To provide a consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver information from both in a contextual and self-service fashion.

Many companies are finding that the Oracle Fusion Middleware solutions that are part of Oracle AppAdvantage provide a comprehensive and flexible platform for quickly delivering a multichannel digital experience for Oracle Applications customers. Oracle AppAdvantage helps customers optimize their investments in Oracle Applications through web experience management, web content management, and portal solutions—such as Oracle WebCenter Sites, Oracle WebCenter Content, and Oracle WebCenter Portal—that help create relevant, interactive, multichannel digital experiences.

For example, Pella Corporation uses Oracle WebCenter Sites as the foundation for a real-time appointment-scheduling application that is simple and easy for customers to use. The company also easily pulls data from multiple applications via Oracle SOA Suite and presents it in a self-service Oracle WebCenter portal that provides the Pella sales team and dealers with an integrated view of each customer, thereby extending the value of the personalized digital experience to in-person customer appointments.

In today's socially enabled, multichannel online world, both internal users and customers expect easy access to business activities and information, and they don't want to wait. Meeting those expectations requires a flexible platform that quickly delivers across web and mobile channels.

Find out how Oracle AppAdvantage, powered by Oracle Fusion Middleware, can help your organization maximize the value of your enterprise applications.

To learn more, watch a webcast, "Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees."

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