Oracle Information InDepth

BUSINESS ANALYTICS EDITION

Oracle
Oracle

Stay Connected

Oracle on Twitter Oracle on Facebook Oracle on LinkedIn Oracle on Youtube

October 2013

Subcribe Subscribe Share Forward
 

Back to the main page

Big Data at Work: Featuring MIT’s Andrew McAfee

In his keynote address at Oracle’s Big Data at Work event series, Andrew McAfee, principal research scientist at MIT’s Center for Digital Business, examined organizational disruptions and revenue-accelerating opportunities in the age of big data.

Those who did not attend the series of live events can watch McAfee address the same issues in a conversation with Oracle’s Big Data Strategist Paul Sonderegger as part of Oracle's Big Data At Work webcast series.

According to McAfee, the speed and scale of the big data phenomenon are astonishing. “I have never seen a phenomenon take off and grab the imagination of the suits like big data,” he says. “I have to go back to the dawn of the internet.”

To make his point, McAfee offers a series of case studies that illustrate the kinds of surprising and valuable insights big data can deliver, from understanding commercial jet landing patterns and estimating the price of French wine to tracking the spread of infectious diseases.

HiPPOs vs. Geeks
Despite its obvious business value, big data presents a serious challenge to corporate cultures where what McAfee calls HiPPOs—the highest-paid person's opinions—generally prevail in decision-making processes.

"When data is scarce, expensive to obtain, or not available in digital form, it makes sense to let well-placed people make decisions, which they do on the basis of experience they’ve built up and patterns and relationships they’ve observed and internalized," says McAfee.

However, in the age of the tera-, peta-, exa-, zeta-, and now yottabytes, such intuition-based decision-making is quickly being outstripped because when you match HiPPOs against what McAfee calls "geeks"—those who apply quantitative information in the form of big data to the task of making important decisions—the outcome is clear.

“The geeks win,” says McAfee.

Yet companies can really only prosper when the two types of decision-makers form a genuine partnership.

"Don’t be part of this broken dialogue between the geek side of the house and the suits," says McAfee. “Speak the language of the other side."

Watch Andrew McAfee in conversation with Oracle’s Big Data Strategist Paul Sonderegger and learn how to speak the language of big data.

Check out the rest of the Big Data At Work webcast series, which features Cloudera and Hadoop experts, as well as customers such as Dell and Passoker.

Back to Top
 
 

Please send questions or comments to newsletter_feedback_us@oracle.com.

This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group.

  Hardware and Software, Engineered to Work Together Contact Us | Legal Notices and Terms of Use | Privacy
 
Oracle Corporation

NSL100239983

Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.

Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.