INFORMATION INDEPTH NEWSLETTER
Enterprise Performance Management and
Business Intelligence Edition
Oracle Corp
December 2011 Stay Connected: TwitterFacebookLinkedInYoutube
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Oracle Acquires Endeca

On December 5, 2011, Oracle completed the acquisition of Endeca, a leading provider of best-in-class unstructured data management, Web commerce, and business intelligence solutions. Endeca is now a wholly owned subsidiary of Oracle.

The acquisition comes as the variety and volume of enterprise data continues to explode, including enterprise content and application data, social media, sensor data, and third-party feeds—all of which can contain potentially significant top- and bottom-line business value.

"The combination of Oracle and Endeca is extremely compelling in today's changing data environment. Endeca's innovative technology will allow us to integrate comprehensive unstructured data management into Oracle's engineered systems," says Thomas Kurian, executive vice president, Oracle.

Comprehensive Platform for Structured and Unstructured Data
According to Kurian, the combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search, and analyze both structured and unstructured information.

Such a platform is expected to
  • Support powerful business intelligence tools to analyze structured and unstructured data together
  • Significantly extend the value of unstructured data as it is integrated into ERP, supply chain, CRM, EPM, Web commerce, and other specialized applications
About Endeca
"Endeca is widely recognized for its unique approach in hybrid search/analytical technology on diverse and changing information," explains Steve Papa, chief executive officer, Endeca.

More than 600 customers rely on Endeca's solutions to deploy unified platforms for search, guided navigation, merchandising, and interactive analytics of unstructured data.

Endeca's core technology, the MDEX Engine, enables enterprises to correlate and analyze unstructured data. In addition, Endeca includes the following.
  • Endeca InFront helps deliver highly targeted and relevant customer experiences online with advanced merchandising and content targeting tools.
  • Endeca Latitude enables businesses to rapidly develop analytic applications that integrate information from multiple unstructured and structured sources.
Find out more about Oracle and Endeca.

This content is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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