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September 2013

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Oracle Retail Excellence Awards Honor Transformational Leaders

At this year's Oracle Retail CrossTalk conference, Oracle Retail announced five winners, selected from a total of 47 entries, of this year's Oracle Retail Excellence Awards. Here’s more about the winning organizations and individuals.

Outstanding Achievement in Business Performance: Deckers Outdoor Corporation
In 2010 Deckers’ management team set a five-year goal to more than double retail operations. In fact, Deckers reached its goal in just two years. To help achieve this level of growth, Deckers leveraged Oracle Retail solutions to establish best practices across all operations and regions, and to provide proven decision-making tools to build its retail business and sustain its aggressive growth plans.

"During the Black Friday holiday weekend, the platform delivered strong results, including less inventory stock outs, a double-digit increase in conversion rates, and healthy sales across our full-price and outlet stores compared with the same shopping period last year,” said Dave Powers, president, global direct to consumer, Deckers Outdoor Corporation.

Outstanding Achievement in Customer Experience: John Lewis
John Lewis’ goal is to become Britain’s leading omnichannel retailer by providing unparalleled customer experience across stores, online, and mobile channels. In February 2013, the retailer transformed its e-commerce site using a new Oracle ATG Web Commerce platform to personalize the customer experience, make the shopping basket portable across channels, and introduce new features and services.

By April 2013, John Lewis reached its £1 billion online sales target—a full year ahead of forecast. The new website also improved the customer experience by enabling the business to personalize recommendations, integrate search across channels, target promotions, and provide guided assistance to customers.

Innovator of the Year: Belk
Belk is the largest privately owned department store in the US. Undergoing a massive, multiyear transformation that began in 2011, Belk has focused its efforts on serving the modern Southern woman.

Belk set out on its current path by investing in new merchandising software, planning software, and foundational infrastructure from Oracle. Belk is on a journey to enable commerce anywhere. “We are enabling next-generation best practices that will center on optimizing the customer experience at both the store and e-commerce level,” said Mike Laurenti, CIO and executive vice president, Belk. Laurenti was the 2012 Oracle Retail Excellence Awards CIO of the Year.

Retail Executive of the Year: Amy Wooden, Executive Vice President, Planning and Allocation, Belk
For 10 years, Amy Wooden has assisted with Belk’s transformation into a regional leader in the department store market. In the process, she has turned a planning organization that lacked experience and tools into a leader in planning expertise.

Under Wooden’s leadership, the team has supported Belk's sales volume growth through new assortment planning, allocation, and replenishment processes. The ability of Wooden's team to plan, receive, and allocate appropriately by channel has also helped fuel the retailer’s rapid growth in commerce sales penetration.

CIO of the Year: Diane Randolph, Vice President and CIO, Reitmans (Canada) Ltd.
In 2010, Canada's leading women’s fashion brand extended its partnership with Oracle to help transform its merchandising and supply chain operations to support growth across six brands and more than 925 stores.

Reitmans leverages a wide range of Oracle technology and applications, including Oracle Database, Oracle’s PeopleSoft Financials, and Oracle Retail applications. Randolph, who is passionate about Reitmans’ success, has demonstrated her commitment to technological change as a growth agent for the business.

Find out more about the Oracle Retail Excellence Awards.

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