INFORMATION INDEPTH NEWSLETTER
Fusion Middleware Edition
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Explore Oracle Fusion Middleware at Oracle OpenWorld 2011

Oracle OpenWorld 2011 takes over a large chunk of San Francisco in just a few weeks, and it’s time to start planning how to get the most from Oracle Fusion Middleware events and sessions. Attendees can choose from more than 2,000 sessions in all, with more than 400 sessions in the middleware and develop streams.

“The beauty of Oracle OpenWorld is that it offers opportunities in droves for education and technology news and updates,” says Alex Andrianopoulos, vice president of Oracle Fusion Middleware product marketing. “I have a lot of customers say they came to the Middleware stream to dive into one particular product, and found themselves with a lot of ‘Aha!’ moments as they learned how other products can add value to their existing investments.”

So what should you look for? First, be sure to attend the middleware general session, Oracle Fusion Middleware 11g—Foundation for Innovation on Monday, October 3, 11:00 a.m., Moscone—Hall D. Oracle Senior Vice President Hasan Rizvi discusses the latest innovations in Oracle Fusion Middleware involving Oracle Exalogic and cloud computing.

Then use these strategies and look for these events to discover some of your own Aha! moments.

New This Year: The Oracle Develop Stream
Learn about cutting-edge development technologies with dozens of in-depth technical sessions and advanced how-tos on topics such as Oracle Application Development Framework (Oracle ADF), Oracle WebLogic Server, Oracle Database, Oracle Solaris operating system development, and more.

Check Out: JavaOne 2011
This is the place for learning and networking focused entirely on Java. Tracks cover building modern applications using JDK 7, leveraging JavaFX to create client-side applications, creating sophisticated Java-based cloud solutions, and more.

Look for: Cloud Coverage
Cloud computing is bigger than ever, and this hot topic will cross sessions, streams, and demonstrations. “The Middleware stream covers the cloud theme in both an overarching manner and in great detail in individual sessions,” says Andrianopoulos. From customer stories to general sessions, you’ll hear about innovations and visionary new strategies.

Learn from: Customer Stories
Leading Oracle customers share their innovative uses of Oracle Fusion Middleware technology. Look for Dell on business intelligence, Sabre Holdings on data integration, Qualcomm on SOA and BPM, and Land O’Lakes on its use of Oracle WebCenter.

Get Inspired by: Oracle Fusion Middleware Innovation Award Winners
Don’t miss the session Oracle Fusion Middleware: Meet This Year's Most Impressive Customer Projects, Tuesday, October 4, 11:45 a.m., Moscone West—3007.

Don’t Forget to: Connect
Oracle OpenWorld is about connecting with peers and experts face-to-face. Stroll through the Oracle DEMOgrounds in Moscone South and see exclusive Oracle Fusion Middleware demos highlighting everything from the latest in development tooling and extending business applications to cloud computing. Or visit the OTN Lounge located in the Howard Street Tent to enjoy live Oracle techcasts, giveaways, refreshments, and even a place to charge your laptop. And with live social media coverage throughout the show, this year promises more blogs, Facebook posts, and tweets than you can shake a hashtag at. To join the buzz, follow #OOW11 and #middleware, subscribe to the Oracle Fusion Middleware blog, or join the middleware channels on Twitter and Facebook.

Take It with You: Focus on Show Roadmaps
Download these middleware Focus On documents to take with you throughout the show—they highlight what to see and where to go within each stream and track.


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