INFORMATION INDEPTH NEWSLETTER
Oracle WebCenter Edition
Oracle Corp
March 2012 Stay Connected: LinkedIn Facebook Twitter Blog YouTube
NEWS
InfoTrends: SharePoint 2010 Cost of Ownership—Expect the Unexpected
In a new white paper, leading market research and consulting firm InfoTrends concludes that for many organizations the total cost of ownership (TCO) of Microsoft SharePoint 2010 can be much higher than expected—and that Oracle WebCenter can significantly lower TCO for user engagement solutions.
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COLLABORATE 12: Oracle WebCenter Featured at Largest Oracle User Conference
Oracle WebCenter will be a major focus of COLLABORATE 12, this year's Independent Oracle User Group (IOUG) conference taking place April 22–26 in Las Vegas, Nevada.
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Meet the Oracle WebCenter Team: Loren Weinberg, Vice President of Product Management and Strategy
Loren Weinberg The Oracle WebCenter team includes some of the best minds in the industry, and in this series of articles we are introducing readers to some of the team's key players. In this edition, we turn the spotlight on Loren Weinberg, vice president of product management and strategy, who joined the Oracle WebCenter team last September, following Oracle's acquisition of FatWire.
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FEATURED VIDEO
Medtronic Sales Drives iPad Collateral with Oracle WebCenter

Oracle


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BEST PRACTICES
Oracle WebCenter Best Practices
John Brunswick Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

Five Best Practices for Going Mobile
Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables social networking, decision support, purchasing, content consumption, and location-based searching, extending experiences beyond what is available in traditional desktop computing.

Organizations rushing to ensure their brand's mobile availability may have taken a tactical approach to implementation, but strategically approaching mobile can enable greater returns on a similar investment and subsequent mobile projects. Here are some strategic considerations for delivering products, services, and information to mobile constituents.
  1. Who, Why, and What? Ask yourself these key questions: who are you attempting to engage through the channel, and why are they engaging you through this channel? What experience will satisfy their needs? What outcome will support your core business? Will you be informing and/or transacting with this person?

  2. Mobile Behavior. Mobile users generally engage for a very specific purpose. Ensure that access to information, services, and products is streamlined. Arriving on a mobile site through search only to be asked to search again frustrates users.

  3. Mobile Is Broad. After establishing the audience and goal, review technology requirements to support them. Do you need a mobile Website, native mobile application, or both? Do you need to support multiple devices? Know the difference between native mobile and mobile Web.

  4. Social Strategy. Users are more likely to trust reviews from peers than marketing information from a vendor. If you are selling products or services, be sure to make social integration part of your strategy.

  5. Content Management. Consider a shared content platform strategy for Web and mobile projects. Fresh, consistent content is important for high-quality experiences.
Read more from John Brunswick.
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PRODUCT BROCHURE
Oracle WebCenter: The User Engagement Platform for Social Business
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WEBCAST
Social Business Thought Leaders Series: Is Social Business an Evolution or Revolution?
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WHITE PAPERS
SharePoint 2010 Cost of Ownership: Expect the Unexpected
Getting the Most Out of Document Imaging
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RESOURCE CENTERS
Reduce Accounts Payable Costs and Optimize Invoice Processing
Need Real Enterprise Collaboration? Break Out of the SharePoint Shell
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CUSTOMER SPOTLIGHT
Medtronic is the global leader in medical technology—alleviating pain, restoring health, and extending life for millions of people around the world. As the world’s largest medical device company, Medtronic is focused on expediting the availability of and real-time access to updated materials about products and services that their sales representatives share every day with physicians, patients, and other external audiences. Medtronic is leveraging Oracle WebCenter Content for its mobile content management system (mCMS). This system is a mobile application that enables sales representatives to search, download, view, and share collateral from Oracle WebCenter using their iPads. Today, Medtronic’s mCMS application supports nearly 6,000 users in 46 countries and has resulted in increased sales representative productivity, decreased print and distribution costs, and enhanced compliance. For more information on Medtronic, view this presentation and video interview.
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PARTNER SPOTLIGHT
Fishbowl Solutions is an Oracle WebCenter Content and Oracle WebCenter Portal Specialized Gold partner that has been serving Oracle customers for more than 12 years. During this time, Fishbowl has teamed with clients to deliver optimized content management and portal solutions that solve challenging information management problems. Fishbowl Solutions specializes in consulting services and value-add software components that together enable Oracle WebCenter customers to holistically manage enterprise content, access content via mobile devices, consolidate content, and automate content-based business processes. These solutions have helped customers throughout North America and EMEA maximize their Oracle WebCenter investments and drive efficiencies. Learn more about Fishbowl’s Oracle WebCenter consulting and software offerings.
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STAY CONNECTED
Oracle WebCenter on Facebook
Oracle WebCenter on Twitter
Oracle WebCenter Blog
Oracle WebCenter LinkedIn Group
Oracle WebCenter on YouTube
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EVENTS
Oracle WebCenter Quarterly Customer Update
Monday, March 26
9:00 a.m. PT and 6:00 p.m. PT

AIIM Conference
March 20–22
San Francisco, California

COLLABORATE 2012Oracle WebCenter Track
April 22–26
Las Vegas, Nevada

Find an Oracle Event Near You
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