Executive Strategy Monthly Edition
June 2012

Information InDepth


Oracle’s Cloud Strategy
On June 6, Oracle CEO Larry Ellison announced the industry’s broadest and most advanced cloud strategy and introduced Oracle Cloud Social Services, a broad Enterprise Social Platform offering.

A key piece of Oracle’s cloud strategy is making the next generation of Oracle applications cloud ready. Oracle Fusion Applications, for example, were designed from the ground up to work in the cloud. Here, watch a replay of the June 6 cloud event, including advice for executives about moving to the cloud – and shaping a fusion strategy that takes advantage of Oracle’s latest technology.

Larry Ellison Unveils Industry’s Broadest Cloud Strategy
Oracle CEO Ellison explains why Oracle Cloud is the enterprise choice. Watch a replay of the webcast here. More...

What Executives Need to Know About Cloud Computing
Expert advice for moving to the cloud, including how to keep your data secure and get more value from your Oracle applications in the cloud. More...

Five Common Questions About Oracle Fusion Applications
“Oracle Fusion Applications can be very efficiently managed with Oracle Enterprise Manager 12c, a complete cloud management solution,” says Basheer Khan, Oracle ACE Director and chief executive officer of Innowave Technology. Here, learn more about why Oracle Fusion Applications are worth exploring and experiencing. More...


Oracle RightNow CX Cloud Service
Oracle RightNow CX Cloud Service combines Web, Social and Contact Center experiences for a unified, cross-channel service solution in the Cloud, enabling organizations to increase sales and adoption, build trust and strengthen relationships, and reduce costs and effort. More...


Working Together
Today’s workers expect to use blogs, forums, social email, wikis and full collaboration platforms to communicate, share information and drive ideas. But how do you figure out which Enterprise 2.0 tools are best for your workforce – and get your employees to use them? Here Profit talks to Jacob Morgan, author of The Collaborative Organization, about how managers can use emerging technologies to recruit talent, improve productivity – and make workers happier. More...

Three Ways to Get Ready for Oracle Fusion Applications
By taking a methodical approach, customers can understand the specifics of what’s available today, gain valuable insight about what’s coming in the future and create an effective Oracle Fusion Applications strategy. More...

Toyota's Global Roadmap
Profit spoke with Toyota Motor Europe's Pierre Masai about the influence of Toyota's culture on IT strategy — and the challenges of managing projects across a multinational continent. More...

Excellence with Mobile
Smartphones, smart students, and smart IT all contribute to Florida Agricultural and Mechanical University’s mobile campus solution. More...


Mark Hurd Announces Oracle Platinum Services
Oracle Platinum Services will transform IT support to help customers optimize the value of their technology investments. If you missed the live announcement on June 6, now you can hear Mark Hurd reveal the game-changing new advances in Oracle Support.


Reaching the Pinnacle of Customer Experience
Please join Oracle for an exclusive Web TV broadcast to hear how companies are enriching interactions differently with their customers to drive measurable business value. Our panel of experts, including customers, industry thought leaders and Oracle executives, will discuss how to refine the customer experience and build a digital experience to win new clients and maximize customer retention.

Register now for this pan-European interactive Web TV show on Friday, July 6 at 10 a.m. BST / 11 a.m. CET.


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Profit Magazine: May
Charting a New Course
PROFIT Korean Air gains altitude by helping employees leverage the company’s greatest asset: information.

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