QA: Oracle's Michael Hylton on the Rapid Rise of Social Relationship Management
In the age of Facebook and Twitter, brand management has become increasingly complex. So we asked Oracle's Michael Hylton, director of commerce and social product marketing, for a crash course in the new field of social relationship management.
Economist Intelligence Unit Report: Using Data to Perfect Global Sales Performance
In a new report titled Data vs. Instinct: Perfecting Global Sales Performance (sponsored by Oracle), the Economist Intelligence Unit explores the ways managers can optimize sales territories and incentive compensation—and how hard data can improve on instinct alone.
QA: Oracle's Rod Johnson on Building Industry-Specific CX Solutions
In the age of social and mobile technologies, customers have more knowledge and power than ever before. Given this new reality, customer experience (CX) is one of the few ways organizations can still differentiate themselves. Rod Johnson, Oracle’s vice president for industry strategy and development, discusses how Oracle is solving the CX equation for individual industries.