Oracle Corporation
Oracle Business Innovation Summit 2013

Innovate your Business Applications through the Cloud, Mobility and beyond

I am delighted to invite you to Oracle's Business Innovation Summit at The Prince Hotel, St Kilda, Melbourne, 18-19 July 2013. This invitation-only event provides a unique forum for forward-thinking technology and business managers to collaborate and share ideas and strategies.


Today's complex business environment, the pace of technology change and the need to simultaneously innovate and reduce costs is stressing IT operating models as never before. Increasing application sprawl has too many application instances running too many data centres on too many technology platforms! They are almost impossible to manage and scale. The result is poor utilisation and unsatisfied business users.

Oracle's key mobile and cloud-based strategies for infrastructure modernisation and business transformation - Engineered Systems and AppAdvantage - provide a pathway to reduce IT complexity, support innovation and agility to reduce costs and deliver competitive differentiation. Join us for this interactive Business Innovation Summit where you will:
  • Hear how other Oracle customers are applying these approaches today.

  • Explore game-changing strategies and techniques that support innovation and lead to better business performance.

  • Gain deeper insight into how to improve and accelerate the value of your applications and infrastructure to achieve better business outcomes.

  • Learn proven strategies to reduce the complexity of your application architecture and lower IT costs.

  • Discover proven architectures that deliver the agility to support innovation, allowing you to move from efficient to effective business systems.
On day two of the Summit Professor Michael Rosemann will facilitate an optional, one-day Innovation Workshop. In this workshop Michael will guide attendees through practical ways to apply innovative techniques and thinking to shake up ingrained perceptions and enhance creativity, with direct reports and broader work teams. Click here now for more information.

18th July - 9:30 a.m. - 9:30 p.m. - Conference sessions and networking dinner
19th July - 6:30 a.m. - 8:00 a.m. - Networking Breakfast
19th July - 8:30 a.m. - 4:00 p.m. - Optional Innovation Workshop facilitated by Professor Michael Rosemann

The Prince, St Kilda, Melbourne
Circa the Prince Restaurant,St Kilda, Melbourne

Please register by clicking here. If you have any questions or need further information please email

Accommodation for the night of 18th July, and all meals are complimentary and covered by Oracle. You are only required to cover the cost of your travel to and from the venue and any incidentals you incur at the venue.

I look forward to welcoming you at Oracle's Business Innovation Summit.

Yours Sincerely

David Oakley
Vice President, OFM
Oracle Australia & New Zealand

18th July - Conference and Networking
09:00 a.m. Registration and Light Breakfast
09:30 a.m. Deliver Innovation with your Applications using AppAdvantage (including Fusion Applications): Roadmap and Case studies
Rick Beers, Senior Director Product Management, Oracle HQ
Doug Hughes, Vice President Applications Product Management, Oracle APAC
10:30 a.m. Application Infrastructure Modernisation with Engineered Systems
Mohamad Ashfar, Vice President Exalogic Product Management, Oracle HQ
11:00 a.m. Customer Case Study Panel - The Road to Innovate your Applications
Paul Collings, Associate Director IT - Business IT Leader, Stryker South Pacific
Richard Holmes, Program Manager MIS Renewal, Engineers Australia
12:00 p.m. Lunch
12:30 p.m. Customer Case Studies - Application Infrastructure Modernisation
Ricardo Centellas, Cloud Platforms Sales Consulting Director, Oracle
Ramesh Subramaniam, Chief Architect, Yarra Valley Water
Nicholas Tan, Executive Manager - IT Engineering, Commonwealth Bank of Australia
01:20 p.m. Workshop Discussion
01:50 p.m. Share Findings with Group
02:20 p.m. Afternoon Tea
02:30 p.m. Meeting the Demands of the Business Through Modern Cloud and On-premise Integration
Customer: Rhett Baldwin, SOA Architect, Brisbane City Council
Sean Hooper, Master Principal Consultant, Oracle
Carlos Rodriguez Iturria, Senior Sales Consultant, Oracle
03:00 p.m. Customer & Partner Case Study - Process Optimisation and Agility for the Digital Age
Customer: Paul Dulfer, CIO, State Revenue Office, Victoria
Partner: Matt Wright, Director, Rubicon Red
03:30 p.m. Customer & Partner Case Study - Enhancing User Experience for the Modern World
Customer: Jeremy Lewison, Group Manager Online Presence, Toll Holdings Limited
Salim Shamsuddin, Service Manager for eBusiness, Toll Holdings Limited
Partner: Simon Chessum, Principal Consultant - Collaboration, Oakton
04:00 p.m. Workshop / Discussion - Industry Focus and Share Findings
05:00 p.m. Drinks
06:30 p.m. Dinner @ Circa The Prince
Speaker: Professor Michael Rosemann
19th July - Conference and Networking
06:30 a.m. Networking Breakfast
08:30 a.m. Optional: Innovation Workshop
Trainer: Professor Michael Rosemann
04:00 p.m. Workshop and Conference Close
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